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Seven Questions for Bradford Shellhammer, Fab’s Chief Design Officer

Fab made a splash in Milan with more than cushy Warhol Brillo boxes. The online retailer invited designers from around the world to pitch new products for the chance to have them produced and sold on Fab. More than 150 creative types from 30 countries turned out, and now it’s onto New York. In addition to showcasing its new private label alongside collaborations with the likes of the Albers Foundation and Blu Dot at the International Contemporary Furniture Fair, which opens to the trade tomorrow, Fab is hosting another “Disrupting Design” competition.
The fearless leader of the judging panel will be Fab co-founder and chief design officer Bradford Shellhammer. “At Fab, we are constantly reinventing ourselves and rethinking what Fab can be,” he says. “By directly engaging with designers to find the best new work out there, we’re hoping to help even more of our members find things they love.” Today’s ever-changing offering ranges from a Louis Ghost Chair signed by Philippe Starck and vintage Kodak Brownies to a subscription to BirdWatching magazine and a Pepperoni pizza t-shirt. Shellhammer paused in his booth preparations (find Fab at #1220 at ICFF) to answer our questions.
How did the “Disrupting Design” competition go in Milan?
We were overwhelmed by the response in Milan, which is why we’ve decided to do it again in New York during ICFF. We had so many great entries from all over the world when we did the call out in Milan. Initially we were planning on selecting three winning designs, but we couldn’t narrow it down so we ended up shortlisting twelve designs which we are working to put into production and sell on Fab–the revenue of which we of course share with the winning designers.
What advice would you give to those interested in presenting their designs to the Fab jury on Tuesday at ICFF?
Take a look at our site and keep the Fab viewpoint in mind when presenting. The winning designs from Milan all embody the Fab ethos–they tell great stories, utilize interesting materials, or have a sense of whimsy. We are looking for designs that will be appreciated by our global community of more than 12 million design lovers.
What are some qualities of a successful product on Fab?
Great products tell a story, elicit emotions, or solve problems. It’s that simple. It needs to check at least one of those boxes (hopefully all three). They can be in any category and at any price, as long as there’e something compelling.
What is a product that you’ve sold on Fab that has surprised you, in terms of expected versus actual interest from customers?
Yves Behar‘s medicine accessories for Sabi I thought may be targeted for a customer older than ours, but we sell a lot of them!
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In Brief: International Museum Day, Artful Eateries, Top University Museums
• Those in New York have plenty to keep them busy this weekend, as NYCxDESIGN rolls on and ICFF arrives. Whether you’re in Manhattan or Mumbai, Saturday is International Museum Day, an annual initiative of the International Council of Museums to encourage public awareness of the role of museums in the development of society. This year’s theme is “Museums (memory + creativity) = social change,” a nod to ICOM’s partnership with the UNESCO Memory of the World Program. Check out what some North American institutions have planned for International Museum Day here.
• The Association of Art Museum Directors is also seizing the Museum Day momentum. The organization is encouraging its members to offer free admission and special programs on Saturday for Art Museum Day. See if your favorite museum is participating by consulting the AAMD’s latest list.
• All that museumgoing sure works up an appetite. Depatures highlights some extraordinary museum restaurants around the world. Please pass the “whipped casein with strawberry-and-violet ice cream.”
• Where in the world are the best university museums? Consult this new ranking of the 30 Most Amazing University Museums. Created by Best Colleges Online, the international list is based on qualities such as architecture, depth of resources and collections, and activity as a learning and teaching resource for the surrounding community.
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Vitsœ Reengineers Dieter Rams Chair

Best known for its widely coveted modular shelving system designed by Dieter Rams, Vitsœ recently scored the exclusive worldwide license to Rams’ original furniture designs. First up on the relaunching pad for the London-based company is the designer’s 620 chair, which hits the market this month following a top-to-bottom reengineering. Every last purpose-designed stainless steel bolt in the chair, designed for Vitsœ in 1962 and later the subject of a legal scuffle that led to the design being copyrighted, has been given the once over, and the versatile seat–add castors for swivelling, connect a few together for a multi-seat sofa–emerged from the makeover with a reduced price ($3,340, sans castors) and a footstool.
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Target Teams with Phillip Lim for Fall Collection
So many collaborations, so little time. Versace’s commandeering of the 69th Regiment Armory in New York last night included the highly anticipated reveal of its Versus Versace J.W. Anderson capsule collection, for which the British designer mixed 90′s-infused androgyny (Body Glove brights, cropped and slashed black knitwear) with house signatures (gold lion heads, safety pins). Those not in the market for pricey unisex clubwear should mark their calendars for the ides of September, when Target will unveil its one-off line with Phillip Lim. The New York designer, who describes his aesthetic as “something between classic and that sense of madness,” set out to create something “cool and chic, but still very accessible.” For the range of women’s and men’s apparel and accessories, he kept the focus on autumnally appropriate neutral tones and prints in materials such as jersey, French terry, and leather. Prices for the approximately 100 items in the 3.1 Phillip Lim for Target collection will range from $19.99, for a travel pouch, to $299.99, for a leather moto jacket.
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In Renovated UN Chamber, Salto & Sigsgaard’s Council Chairs Take Center Stage

The Trusteeship Council Chamber at the United Nations, originally designed by Danish architect Finn Juhl in 1952, reopened last month after a three-year renovation.
“We all moan about the United Nations, but there was no supranational body, no international forum [in 1914],” says Harold Evans in this week’s New York Times Book Review Podcast, discussing the status of global communication at the dawn of the First World War. “You were reliant on these errant telegrams, these errant messages, these ambassadors in their frock coats carrying these ambiguous messages. Oh, crikey! What a thing worth studying.” The frock coat-free body has just had an update of its own, with the reopening of the Trusteeship Council Chamber at the UN headquarters in New York. Originally designed by Finn Juhl in 1952, the chamber has undergone a multi-million-dollar renovation–a collaborative effort by the Danish Ministry of Foreign Affairs, the Danish Ministry of Culture, Realdania, and the UN.
The floor and wall panels have been restored, but this was basically a gut reno: new ventilation, piping, wiring, and carpeting as well as a fresh floor that recreates the original, including the sunken section in the middle of the horseshoe configuration. And then there’s the furniture: a modified version of Juhl’s FJ51 chair is joined by new furniture designed by Kasper Salto and Thomas Sigsgaard. The Copenhagen-based designer-architect duo won a 2011 design competition for new tables for the delegates and a new table and chairs for the secretariat. “Our motto has been letting the furniture add to the existing room by having them consist of as few elements and parts as possible,” say Salto and Sigsgaard, who were on hand last month for the opening ceremony. “Respecting the room and the consequent use of wood in the room.” Their Council chair (pictured) is an elegant two-part shell of molded Reholz 3D veneer in oak, upholstered in light-colored leather. Juhl’s Chieftain chair was a primary inspiration.
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Rosanna Scotto: My First Big Break
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If you don’t live in the New York TV market, you may know her from the cable clip show “The Soup” as the woman who puts up with co-anchor Greg Kelly‘s antics.
Rosanna Scotto, morning anchor for FOX owned station WNYW, sat down with the mediabistroTV crew to talk about how the antics of world-famous director Woody Allen are what lead to her to her first big break.
For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV
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Metropolitan Museum Unveils Imran Qureshi’s Roof Garden Installation
There’s more to the Met this spring than PUNK. Writer Nancy Lazarus headed up to the roof.

(Photo: Metropolitan Museum of Art)
And how many rains must fall before the stains are washed clean? This question, posed by Pakistani poet Salima Hashmi, is at the heart of Imran Quereshi‘s latest work, created for the Metropolitan Museum of Art’s roof garden. “This is an open space, and there will be lots of rain, so we’ll see what happens,” noted the artist.
During a rooftop museum press conference on Monday morning, the brisk weather cooperated, with partly sunny skies. But the theme of global violence and regeneration still casts a dark cloud over Qureshi’s artwork, on view through November 3.
Born in Hyderabad and now based in Lahore, Qureshi said he worked with the color red more as a political statement than to depict blood, but that changed in 2010, after a suicide bombing in his neighborhood. “When I saw TV images after the bombing, the area had transformed into a bloody landscape within seconds. I was thinking, how could a landscape full of life change so quickly? For me, this altered the meaning and symbolism of the color red.”
The artist specializes not only in expansive installations but also in miniature paintings in the style of the Mughal court. He said he’s fascinated by the New York City skyline, and for him the rooftop perspective reminds him of landscapes and miniature paintings.
Assistant curator Ian Alteveer said it took Qureshi about ten days, including breaks, to create his roof garden work. The artist used high-grade acrylic, rich in pigment and waterproof, so it did withstand the monsoon-like rains of the past weekend.
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Design Jobs: Environmental Defense Fund, Hanley Wood, NCARB
This week, the Environmental Defense Fund is hiring a designer, while Hanley Wood needs an art director. NCARB is seeking a graphic designer/videographer, and Advocate Media is on the hunt for a magazine/web designer. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

Find more great design jobs on the UnBeige job board. Looking to hire? Tap into our network of talented UnBeige pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
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Pantone Debuts Paint Collection with Valspar
The Pantone licensing machine is chugging along nicely, even if Emerald and Tangerine Tango make for rather tough sells when it comes to cosmetics (Sephora remains undaunted). The latest focus for the company’s rainbow tour is the home. JCPenney is rolling out a Pantone Universe line of bed and bath items, from Peach Parfait sheet sets and Purple Magic pillows to Blue Aster shower curtains and Macaw Green toothbrush holders, that arrives in stores next month. That gives you a few weeks to colormatch your walls with Pantone paint. The new collection, a partnership with Valspar, offers color lovers a selection of 100 “on-trend hues” that runs the gamut from classic neutrals to eye-searing brights. The colors are available exclusively at Lowe’s for approximately $30 per gallon.
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Quote of Note | Alvin Lustig

“The words graphic designer, architect, or industrial designer stick in my throat, giving me a sense of limitation, of specialization within the specialty, of a relationship to society and form itself that is unsatisfactory and incomplete. This inadequate set of terms to describe an active life reveals only partially the still undefined nature of the designer.”
-Alvin Lustig (1915-55) in The Designer Says: Quotes, Quips, and Words of Wisdom, compiled and edited by Sara Bader, new this month from Princeton Architectural Press
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Kickstart This: Brinca Dada’s Stunt Brothers

Toymaker Brinca Dada is best known for its stunning modernist dollhouses and “BiModal” building blocks–curvy, asymmetric wooden shapes that we’ve previously suggested deploying in games of Masochist Jenga. Now the promoters of beautiful fun are in the critical final days of a fundraising campaign for a line of fun, thoughtfully designed wooden toys that teach kids simple principles of science. Meet the Stunt Brothers, adorable daredevils that perform classic stunts (human cannonball, anyone?) and tool around in retro vehicles. Help them get out of prototype purgatory and into production by backing the project on Kickstarter. Register your pledge of $1 or more by Friday to help Brinca Dada meet its fundraising goal.
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Listen Up: BMW Backs Frieze Sounds
Sound works and art fairs are rarely compatible. There’s the impetus to keep moving (must…see…everything), the ambient murmur, and for exhibiting galleries, the difficulty of peeling off fairgoers to don headphones or enter a booth for a bit of aural stimulation. Frieze New York tackles these problems with the help of luxury cars and and technology. The fair, which runs through today, partnered with BMW on Frieze Sounds, transforming the sleek fleet of VIP shuttles into sound cocoons for the duration of the commute to Randall’s Island–of course, it helps that the BMW 7 Series has a sound system that suggests a full orchestra is hiding in the trunk. Cecilia Alemani (pictured), curator of Frieze Projects, organized the program of three specially commissioned audio works by Trisha Baga, Charles Atlas and New Humans, and Haroon Mirza, which are also accessible at a listening station inside the fair. Not a VIP? Not in New York? Not to worry: the Frieze Sounds are now posted online for all to enjoy. So sit back, relax, and pretend you’re being chauffeured to an art-filled island inside a shiny new 740i.
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Twelve Outstanding Objects at Collective Design Fair

At left, the booth of Jousse Entreprise at the inaugural Collective Design Fair, which runs through today at Pier 57 in New York. (Photos: UnBeige)
NYCxDESIGN is upon us, and among our favorite happenings so far is Collective, a new design fair that has brought 22 galleries from around the world to New York’s Pier 57. Spearheading the impressive initiative is Steven Learner, working with a supportive bunch of designers, curators, collectors, and dealers (hence “Collective”). “As an architect and collector, I have visited the greatest design fairs in the world and realized that it was essential to create an event of this caliber in New York,” says Learner, whose architecture and interior design firm managed to make the gritty, 70,000-square-foot hangar feel breezy and inviting. Here are a dozen of our favorite works from the fair.

J. Lohmann Gallery brought a stunning assortment of new works from five European artists. Here, a ceramic and PVC “Tied Up” piece by Steen Ipsen.

The gorilla in the room, shown by Southern Guild of South Africa, is Bronze Age’s “Welcome to My World” (2012), a bronze and timber primate that stands nearly seven feet tall. “Shadow of Time,” a 1989 floor clock by Ron Arad, is at the booth of Stockholm-based Modernity gallery.

Win the rat race with Atelier Ted Noten‘s lucite tote, at Ornamentum.
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Get Your Gatsby On: Merch Multiplies, Stephen Colbert Finally Tackles Fitzgerald’s Classic

What Gatsby? From left, Kate Spade’s book clutch, a Mac decal inspired by the the eyes of Doctor T.J. Eckleburg, “dimmed a little by many paintless days under sun and rain,” and an Out of Print t-shirt from the 1925 first edition jacket by Francis Cugat.
Baz Luhrmann‘s adaptation of The Great Gatsby arrived in theaters today, old sport, and everyone from here to Montenegro–little Montenegro down on the Adriatic Sea!–is trying to get a piece of the action. Although we’ve yet to see Meyer Wolfshiem-style molar cufflinks hit store shelves or Goddard’s The Rise of the Coloured Empires ascend the bestseller list, the merch is multiplying. Of course, there’s the movie tie-in version of the book, sporting a new cover that one bookseller characterized as “just God-awful.” Brooks Brothers is selling a “Gatsby Collection,” inspired by costume designer Catherine Martin‘s take on all those heartbreakingly beautiful shirts (Gatsby had a man in London who sent a fresh batch over at the beginning of each season), and Tiffany & Co. is offering up “jazz-age glamour” pieces, such as this diamond- and pearl-studded Great Gatsby Collection headpiece–yours for $200,000. Fans on a budget closer to that of Nick Carraway can opt for a selection of Gatsby t-shirts after trying their hand at The Great Gatsby video game, the brilliant, Nintendo-style creation of Charlie Hoey and Peter Malamud Smith. But as usual, everyone looks like beautiful little fools when compared to Stephen Colbert, who didn’t let his failure to read Fitzgerald‘s classic stop him from greenlighting a book club segment on it.
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PBS Special Explores ‘10 Buildings That Changed America’
What are the most influential buildings in America? Jot down a top ten list and then compare your picks with the structures that get their close-ups in 10 Buildings That Changed America, a special that premieres Sunday night on PBS. Host Geoffrey Baer criscrosses the country on a journey that spans two centuries of architectural innovation, from Thomas Jefferson‘s neoclassical Virginia State Capitol to the swooping stainless steel forms of Walt Disney Hall in Los Angeles. In an interview with Baer, Frank Gehry reveals the secret behind the profusion of brass handrails in the concert hall and describes winning the 1988 design competition as “the least-likeliest thing that I thought would ever happen to me in my life.” New York is represented by the Seagram Building, which comes in at #7 and with insights from Phyllis Lambert, although three other Gotham landmarks–the Woolworth Building, the Chrysler Building, and the Guggenheim–made the extended list (“ten more buildings that changed America“) posted on the program’s website, where you can watch the individual segments along with web-exclusive additional footage.
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Seven Questions for Nature Conservancy Creative Director Christopher Johnson

The idea of picking up an iPad to commune with nature sounds counterintuitive–until you’ve swiped and tapped through an issue of Nature Conservancy magazine, which mails to the environmental conservation organization’s 650,000 members on a bimonthly basis. “Our digital edition features the same engaging stories and stunning photography as our print magazine, plus exclusive photo galleries, videos, audio commentary, interactive maps, and more,” says creative director Christopher Johnson. “Readers get to experience the places we protect in a whole new way.” The high-tech twist on news from the natural world is a hit with readers. The free Nature Conservancy app, launched last year, has emerged at the top of the iTunes newsstand’s Outdoors and Nature category and is a finalist for best tablet app (interactive single or series) in the Society of Publication Designers annual design competition. Johnson made time to answer our seven questions before heading down to Cipriani Wall Street for tonight’s SPD gala.
As a creative director, what do you consider the most important ingredients in a successful tablet app?
For us, a successful tablet app combines beautiful design, intuitive navigation and engaging interactive features like video, audio and slideshows that allows us to bring readers into our stories in richer, more immersive ways. It’s allowed us to reach a whole new audience of potential supporters with our inspiring stories.
What is your publication design pet peeve?
It has to be design by committee. Inevitably it becomes more about pacifying the group than it does about meeting the original objective.
What has been your best or most memorable design-related encounter?
Years ago, in order to graduate from the design program I attended, students were required to put together a portfolio and go on a mock interview. Our department chair organized interviews with a creative director from a local design firm. That experience had such an impact on me. It made me realize the importance of communicating and connecting with people, that it wasn’t just about the strength of your work. You had to be able to sell your ideas.
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At Frieze, Luhring Augustine Serves Up Tom Friedman’s Jumbo Hostess Treats

Tom Friedman, Untitled (Hostess Treats), 2013. (Photo: UnBeige)
Twinkies and their eternally shelf-stable sibling snacks have been absent from stores since Hostess shut its doors late last year, but a trio of the company’s beloved treats can be found at Frieze New York, which opens its second edition today on Randall’s Island in Manhattan. Luhring Augustine‘s gallery solo booth by Tom Friedman includes this giant Twinkie, Ding Dong, and Sno Ball. The new work, being exhibited for the first time at Frieze, is made of Styrofoam (just like real Hostess foodstuffs!) painted to convincingly evoke spongy, cream-filled goodness. No word on whether Friedman’s snacks were snapped up at yesterday’s VIP preview, but we suspect the work will end up in the hands of megacollector Leon Black. His Apollo Global Management teamed with Metropoulos & Co. earlier this year to acquire Hostess and Dolly Madison products. The $410 million deal closed last month, and four bakeries that produce snacks such as Twinkies, Ding Dongs, and Ho Hos are slated to reopen over the next few months.
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Frieze NY Is Here: Here’s How to Get There
From across the pond and into a SO-IL-designed tent pitched on the banks of the East River, it’s Frieze New York, back for a sophomore edition after attracting some 45,000 visitors to its stateside debut last year. The fair, which opens today, is the largest ever hosted by Frieze, according to directors Amanda Sharp and Matthew Slotover. All that’s standing between you and the offerings of 189 galleries ranging from Air de Paris to Zeno X is the commute to Randall’s Island, the 480-acre park that Robert Moses first designated for recreational use–before that it was home to public facilities such as a boys’ home, a hospital, and a home for civil war veterans, which all sound like promising fodder for future Frieze Projects, the fair’s site-specific program of art projects. Prepare for your island adventure by watching the below video.
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Cooper-Hewitt Announces 2013 National Design Award Winners
The jury has spoken, and the Smithsonian’s Cooper-Hewitt, National Design Museum has just announced the winners of the 2013 National Design Awards. We’ll take a closer look at the honorees in the days to come, but in the meantime, here is the full list of winners who will be celebrated on October 17 at a gala dinner at Pier Sixty in New York.
Lifetime Achievement: James Wines
Design Mind: Michael Sorkin
Corporate and Institutional Achievement: TED
Architecture Design: Studio Gang Architects
Communication Design: Paula Scher
Fashion Design: Behnaz Sarafpour
Interaction Design: Local Projects
Interior Design: Aidlin Darling Design
Landscape Design: Margie Ruddick
Product Design: NewDealDesign
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In Brief: Lenbachhaus Reopens, SFMOMA Campaign Boost, Refreshed Euro Galleries
• Munich’s Lenbachhaus museum reopened Wednesday with a Norman Foster-designed extension to the original building, a villa that once belonged to the artist Franz von Lenbach. The €59.4 million ($77.7 million) renovation includes a new room for the world’s largest collection of Blaue Reiter works worldwide as well as a new Ólafur Elíasson installation in the lobby.
• With the help of Christian Marclay‘s “The Clock,” the San Francisco Museum of Modern Art is counting down the days until it closes its doors to the public on June 2 to prepare for construction on its major expansion. Now comes word that the museum has raised its fundraising goal to to $610 million from $555 million. The additional funds will allow SFMOMA to pursue three goals: to become a national leader in digital engagement, to pursue an expanded art commissioning program in the museum’s public spaces, and to increase accessibility to the museum, according to a statement issued Wednesday.
• Wondering how SFMOMA’s expansion will be reflected in its new visual identity? Get the scoop from the museum’s design director, Jennifer Sonderby, who is speaking at HOW Design Live, which gets underway on June 22 in San Francisco.
• ‘Tis the season for refreshed European galleries. The Museum of Fine Arts, Boston has just opened a magnificent suite of five galleries, including the newly renovated Art of the Netherlands in the 17th Century Gallery and the Alan and Simone Hartman Galleries, which showcase art from Great Britain. New York’s Metropolitan Museum of Art follows suit later this month, with the May 23 reopening of its renovated and reinstalled collection of European Old Master paintings from the 13th through the early 19th century.
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