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Brand new

Announced: Co-Op Shop: Volume 1 Campaigns are Ready for Pre-Order!

1 hour 5 min ago
The top 3 vote-getters from the first volume of submissions to the Co-Op Shop are now available for pre-order on our very own Cotton Bureau store! The pre-order campaigns will end on December 3 and this is the only chance to buy. These will be “Pre-orders Close December 3”  Volume 1 Campaigns are Ready for Pre-Order!

The top 3 vote-getters from the first volume of submissions to the Co-Op Shop are now available for pre-order on our very own Cotton Bureau store!

The pre-order campaigns will end on December 3 and this is the only chance to buy. These will be available for delivery before Christmas, wink wink. The selected t-shirts are:

The Meta Tee by UnderConsideration Brand Before, New After by Derrick Kempf Brand New Deconstructed by Ariel Rudolph Harwick

For Volume 2, probably in January, we are going to try another approach to submission and voting. Stay tuned! In the meantime, thanks to everyone that submitted and voted. I hope you find these t-shirts enjoyable and that you would be proud to wear.

Pre-order now at cottonbureau.com/brandnew.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/lWWMx7dRMrg/co-op_shop_volume_1_campaigns_are_ready_for_pre_order.php https://www.underconsideration.com/brandnew/archives/co-op_shop_volume_1_campaigns_are_ready_for_pre_order.php Thu, 15 Nov 2018 13:04:53 -0600 https://www.underconsideration.com/brandnew/archives/co-op_shop_volume_1_campaigns_are_ready_for_pre_order.php
Categories: News

Spotted: New Logo for Chicago Sky by David Day Associates

3 hours 15 min ago
New Logo for Chicago Sky by David Day Associates Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/YqQochuJX5o/new_logo_for_chicago_sky_by_david_day_associates.php https://www.underconsideration.com/brandnew/archives/new_logo_for_chicago_sky_by_david_day_associates.php Thu, 15 Nov 2018 11:11:48 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_chicago_sky_by_david_day_associates.php
Categories: News

Spotted: New Logo for Affirm by Mackey Saturday

3 hours 15 min ago
New Logo for Affirm by Mackey Saturday Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/pBNAgad7Pic/new_logo_for_affirm_by_mackey_saturday.php https://www.underconsideration.com/brandnew/archives/new_logo_for_affirm_by_mackey_saturday.php Thu, 15 Nov 2018 11:02:36 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_affirm_by_mackey_saturday.php
Categories: News

Linked: Target now target?

6 hours 30 min ago
I have received a number of tips about Target shifting some of their store logos to all lowercase "target". I have no further information nor know what's up but I wanted to acknowledge this is happening. Thanks to the many of you who've sent in Target now target? Visit Link I have received a number of tips about Target shifting some of their store logos to all lowercase "target". I have no further information nor know what's up but I wanted to acknowledge this is happening. Thanks to the many of you who've sent in pictures and links (Drew Markham, Tyler Sinnott, Mark Graybill, Kyle Ramsey, Milo Robertson, Kevin Hammond, among others). Link goes to the announcement of a new store opening. http://feedproxy.google.com/~r/ucllc/brandnew/~3/e0GUguGet30/target_now_target.php https://www.underconsideration.com/brandnew/archives/target_now_target.php Thu, 15 Nov 2018 06:30:18 -0600 https://www.underconsideration.com/brandnew/archives/target_now_target.php
Categories: News

Noted: New Logo and Identity for Proof Alliance by 10 Thousand Design

6 hours 30 min ago
(Est. 1998) "Since 1998, Proof Alliance (previously the Minnesota Organization on Fetal Alcohol Syndrome) has worked to eliminate birth defects caused by alcohol consumption during pregnancy and to improve the quality of life of the individuals and families affected by fetal alcohol spectrum disorders by “This is G%d” New Logo and Identity for Proof Alliance by 10 Thousand Design

(Est. 1998) "Since 1998, Proof Alliance (previously the Minnesota Organization on Fetal Alcohol Syndrome) has worked to eliminate birth defects caused by alcohol consumption during pregnancy and to improve the quality of life of the individuals and families affected by fetal alcohol spectrum disorders by providing resources and support. By building partnerships and improving services, Proof Alliance generates awareness of the importance of alcohol-free pregnancies."

Design by
10 Thousand Design (Minneapolis, MN)

Related links
Proof Alliance press release
10 Thousand Design project page

Relevant quote
The Minnesota Organization on Fetal Alcohol Syndrome (MOFAS) is a national leader in raising awareness and providing support to those affected by fetal alcohol spectrum disorders (FASD). Knowing that FASD is 100 percent preventable, we rebranded the organization by leveraging the double meaning of “proof” (evidence and alcohol content), and built a bold identity around the facts of FASD.

Images (opinion after)

New Logo and Identity for Proof Alliance by 10 Thousand Design Logo. New Logo and Identity for Proof Alliance by 10 Thousand Design Font and colors. New Logo and Identity for Proof Alliance by 10 Thousand Design Pattern. New Logo and Identity for Proof Alliance by 10 Thousand Design Textures. New Logo and Identity for Proof Alliance by 10 Thousand Design Numerals. New Logo and Identity for Proof Alliance by 10 Thousand Design New Logo and Identity for Proof Alliance by 10 Thousand Design New Logo and Identity for Proof Alliance by 10 Thousand Design New Logo and Identity for Proof Alliance by 10 Thousand Design Facts. New name and logo introduction plus an educational intro to FASD.

Opinion
The old name was descriptive and accurate but long, easy to forget, and with an unappealing acronym. Not doing any favors to the name, was a convoluted logo showing a wine glass upside down with leaves — life I guess? — inside it and bad typography all over the place. The new name is short and clever, playing off the content of alcohol measure and the evidence they have in supporting their cause. The logo is also short and clever, replacing the two “O”s with a percentage sign that nicely supports the naming concept and their new identity that focuses on percentages and facts. The execution is spot on with a really great integration of the “%” into the letters. In applications things get maybe a little too creative with some funky numerals and textures mixed together to deliver the facts. I think the textures are what take it over the top and start to meddle with getting clear messages across — the funky numerals might have been enough. Nonetheless, a great update in concept and execution.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/7L5mieceUgM/new_logo_and_identity_for_proof_alliance_by_10_thousand_design.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_proof_alliance_by_10_thousand_design.php Thu, 15 Nov 2018 05:59:36 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_proof_alliance_by_10_thousand_design.php
Categories: News

Reviewed: New Logo for Azerbaijan (Tourism) by Landor

8 hours 40 min ago
Having never been to Azerbaijan I will defer to Lonely Planet's description of the country: "Selling itself as the 'Land of Fire', Azerbaijan is a tangle of contradictions and contrasts. Neither Europe nor Asia, it's a nexus of ancient historical empires, but also a 'new' “The Big Reve-a-l” New Logo for Azerbaijan (Tourism) by Landor

Having never been to Azerbaijan I will defer to Lonely Planet's description of the country: "Selling itself as the 'Land of Fire', Azerbaijan is a tangle of contradictions and contrasts. Neither Europe nor Asia, it's a nexus of ancient historical empires, but also a 'new' nation rapidly transforming itself with a super-charged gust of petro-spending. The cosmopolitan capital, Baku, rings a Unesco-listed ancient core with dazzling 21st-century architecture and sits on the oil-rich Caspian Sea. In the surrounding semi-desert are mud volcanoes and curious fire phenomena. Yet barely three hours' drive away, timeless rural villages, clad in lush orchards and backed by the soaring Great Caucasus mountains are a dramatic contrast." This past October, the Azerbaijan Tourism Board introduced a new identity designed by Landor.

We immersed ourselves in the history, the landscape, the culture, and the people. Everyday a new contradiction stopped us in our tracks and we realized this was a place we would have to look at differently. We needed to open people's eyes to this land of revelations, where every corner hides a fresh discovery.

Our discovery led us to the brand idea "Take another look" and to our visual identity, which is an invitation to consider Azerbaijan from a new point of view. The "reveal lens" enables two contrasting views of the country to come together to expose an intriguing new perspective on the place and its culture.Landor project page New Logo for Azerbaijan (Tourism) by Landor Logo. New Logo for Azerbaijan (Tourism) by Landor Monogram variations.

The old logo, well, nothing says "Welcome tourists!" like a flaring oil stack. It's probably not fair to poke too much fun at what was clearly a logo with good intentions but lacking the necessary resources to make it appropriate or good so I will only mention one more snarky thing: someone forgot to tell the "I" in the wordmark it was casual Friday. The new logo, at first, seems kind of random when seeing the abstract "a" monogram as the color variation in the two elements makes it look like a circle with a slice of fruit on top of it. The connection of the monogram to the first letter of the wordmark isn't immediate but it's also not far-fetched and once you see the relationship it starts to make more sense.

The two elements of the monogram serve as individual windows through which contrasting images can be seen and this activates the icon in a much more interesting and successful way than when it's only in contrasting colors as there is a better synergy between the two elements as they work together to reveal structurally-similar images. The wordmark is, in principle, a geometric sans with customized curved corners that are usually annoying but there is something more pleasing than usual about the approach in this case that makes the final typography look more intentional and better resolved. They should have stopped before adding the downward serif on the "z" though.

New Logo for Azerbaijan (Tourism) by Landor New Logo for Azerbaijan (Tourism) by Landor Photo activation with logo. New Logo for Azerbaijan (Tourism) by Landor Ad.

The monogram works even better when used as a single shape like in the ads above in the logo-as-window treatment; its large square footage works very well in really letting another image seep through it and make a contrasting statement. I also like the combination of bold sans serif and light Italic serif in the copywriting -- it's Design 101 but it's nicely executed.

New Logo for Azerbaijan (Tourism) by Landor Promotional products. New Logo for Azerbaijan (Tourism) by Landor Brochure spotted in this video. Nice die-cut.

Not much in terms of applications but there is clearly plenty of good things to work with and that brief glimpse at the printed brochure shows the potential of the monogram to have great impact in the printed world.

Identity introduction.

Overall, I think this does a great job in feeling contemporary while providing a historical sense of the rich textures of the country -- whether it be their crafts or landscapes -- and it manages to feel like a solution unique and appropriate to Azerbaijan.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/oUyKoaS95S8/new_logo_for_azerbaijan_tourism_by_landor.php https://www.underconsideration.com/brandnew/archives/new_logo_for_azerbaijan_tourism_by_landor.php Thu, 15 Nov 2018 04:34:05 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_azerbaijan_tourism_by_landor.php
Categories: News

Spotted: New Logo for Kemper

Wed, 11/14/2018 - 20:05
New Logo for Kemper Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/YRqjfvy-qoo/new_logo_for_kemper.php https://www.underconsideration.com/brandnew/archives/new_logo_for_kemper.php Wed, 14 Nov 2018 12:36:24 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_kemper.php
Categories: News

Spotted: New Logo and Identity for Motorsport UK by rbl Brands

Wed, 11/14/2018 - 20:05
New Logo and Identity for Motorsport UK by rbl Brands Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/euGl7NAFwAE/new_logo_and_identity_for_motorsport_uk_by_rbl_brands.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_motorsport_uk_by_rbl_brands.php Wed, 14 Nov 2018 12:30:24 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_motorsport_uk_by_rbl_brands.php
Categories: News

Linked: WW III Identity

Wed, 11/14/2018 - 15:45
New Delhi, India- and New York, NY-based Animal imagines what the identity for World War III would look like. Kind of a weird premise but certainly a conversation-starter. WW III Identity Visit Link New Delhi, India- and New York, NY-based Animal imagines what the identity for World War III would look like. Kind of a weird premise but certainly a conversation-starter. http://feedproxy.google.com/~r/ucllc/brandnew/~3/lWNMuFz27Oc/ww_iii_identity.php https://www.underconsideration.com/brandnew/archives/ww_iii_identity.php Wed, 14 Nov 2018 07:32:13 -0600 https://www.underconsideration.com/brandnew/archives/ww_iii_identity.php
Categories: News

Noted: New Logo and Identity for ATP Tour by Matta

Wed, 11/14/2018 - 15:45
(Est. 1972) "The ATP is the governing body of the men's professional tennis circuits - the ATP World Tour, the ATP Challenger Tour and the ATP Champions Tour. With 64 tournaments in 31 countries, the ATP World Tour showcases the finest male athletes competing in “Down the Line” New Logo and Identity for ATP Tour by Matta

(Est. 1972) "The ATP is the governing body of the men's professional tennis circuits - the ATP World Tour, the ATP Challenger Tour and the ATP Champions Tour. With 64 tournaments in 31 countries, the ATP World Tour showcases the finest male athletes competing in the world's most exciting venues. From Australia to Europe and the Americas to Asia, the stars of the 2018 ATP World Tour will battle for prestigious titles and ATP Rankings points at ATP World Tour Masters 1000, 500 and 250 events, as well as Grand Slams (non ATP events). At the end of the season only the world's top 8 qualified singles players and doubles teams will qualify to compete for the last title of the season at the Nitto ATP Finals.

Design by
Matta (London, UK)

Related links
ATP press release
Matta project page

Relevant quote
The re-brand includes a new logo, visually-distinctive assets that convey the energy and movement that epitomise world-class tennis, and the shortening of ATP World Tour to simply ATP Tour.

Images (opinion after)

New Logo and Identity for ATP Tour by Matta Logo evolution. New Logo and Identity for ATP Tour by Matta Logo. New Logo and Identity for ATP Tour by Matta Single-color, small. New Logo and Identity for ATP Tour by Matta Event logos. (Sorry for the low resolution). New Logo and Identity for ATP Tour by Matta Visual language. New campaign introduction.

Opinion
The old logo was bad, with a clunky illustration of a player mildly excited about winning or perhaps he was just waking up from a nap holding his racket with the swoosh depicting a blanket. The type was not terrible but when confined in that square, the italic style looked forced in there. The one thing I like the most about the new logo is that the player depicted isn’t celebrating but smack in the middle of the game, making it more about the action throughout the tour vs. simply winning (which is the point, yes). Execution-wise, it’s a little garish with all the gradients but when you strip those away it’s a pretty decent idea and an almost-right execution. If they had resolved the “P” and the racket shape a little bit better to have the same angled and motion effect of the rest of the player and the “AT” this would have been quite satisfying. The “TOUR” type under “ATP” is nicely aligned. The video and graphic with the typography and player images leave a lot to be desired for. It all feels flat, unfinished, and lacks the energy of the logo. Overall, an improvement but shy a couple of rounds of exploration in resolving the logo and at least a dozen rounds of exploration in resolving the identity.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/JmyRj2WxtV8/new_logo_and_identity_for_atp_tour_by_matta.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_atp_tour_by_matta.php Wed, 14 Nov 2018 07:11:45 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_atp_tour_by_matta.php
Categories: News

Reviewed: New Logo System for USL by Athletics

Wed, 11/14/2018 - 13:35
Established in 2010, the United Soccer League (USL) began as a Division III league with 15 teams. In the time since, the USL has strengthened its ties with the MLS, establishing affiliate connections between their teams and last year the U.S. Soccer Federation granted the “In Leagues of their Own” New Logo System for USL by Athletics

Established in 2010, the United Soccer League (USL) began as a Division III league with 15 teams. In the time since, the USL has strengthened its ties with the MLS, establishing affiliate connections between their teams and last year the U.S. Soccer Federation granted the USL Division II status. Beginning in 2019, as the league continues to grow, it will be introducing a new structure, akin to European leagues, where USL becomes the corporate brand of multiple leagues: USL Championship replaces what we all knew as USL proper and becomes the pinnacle of the USL; the Premier Development League becomes USL League Two, a development soccer league; and USL Division III will become USL League One, targeting cities with a population of 150,000 to one million, mostly in cities currently without a professional team. As part of the restructuring, USL has introduced a new identity system designed by Brooklyn, NY-based Athletics.

Athletics was tasked with extending the USL brand across all of the organization's events and leagues: The USL Championship, USL League 1, and USL League 2. We designed a modular color and logo system to create a flexible look and feel between each league, using a shared visual language to connect the initiatives together and with the USL brand.Athletics project page Introduction of new logo system. New Logo System for USL by Athletics USL League Two and USL League One logos, before and after. New Logo System for USL by Athletics Logo family. New Logo System for USL by Athletics Logo explanations. (Open the image in a new tab/window for a bigger view.) The USL's new corporate logo symbolizes the growth of professional soccer in North America, incorporating 13 stripes to represent the U.S. flag. The blue letters pay homage to the league's past while the new, modern logo and the white sphere represents a soccer ball in motion - propelling our sport forward into the future.USL press release New Logo System for USL by Athletics Corporate logo. The pinnacle of competition - the USL Championship features a new gold design and represents the ultimate goal for players, coaches, fans and communities, all of whom aspire for excellence both on and off the field.

The foundation of professional soccer - USL League One makes its mark with a vibrant, colorful identity, as it gears up for its debut in the 2019 season with league leadership and ownership that will forge a unique identity - driven by determination, unity and inspiration.

The #Path2Pro - the PDL will become USL League Two - […] maintaining its heritage with a bold, red logo, League Two will continue to forge the game's future, delivering the first taste of premier competition in an authentic national soccer environment with a hyper-local focus.USL press release New Logo System for USL by Athletics Championship logo. New Logo System for USL by Athletics USL League One logo. New Logo System for USL by Athletics USL League Two logo. New Logo System for USL by Athletics Color and configuration variations.

I know there were a lot of images to scroll through before getting to any text but this wasn't a straightforward logo redesign that showed a simple before/after and I think that the main logo has to be addressed in context of all the new logos, so... In principle, the "USL" logo that was introduced in 2015 and that we've come to know well remains as is, which is good, because it's a good logo. It now serves as the anchor for the new league structure and its logos. First up is the "corporate" logo that, in a way, replaces the 2015 logo. The biggest change here is the addition of a new icon, a speeding ball leaving a trail of 13 stripes (as in the U.S. flag), which I think is pretty fantastic -- not for its patriotic-ness per se but for it's appropriateness and smart use of it. The icon has an old-school feel that goes back to the good age of minimalism and not just minimalism for minimalism's sake. The icon ties in nicely with the notches in the USL wordmark and it establishes a square element to build on with the rest of the logos.

For the main league, now USL Championship, the square houses a star in a gold background. It's pretty straightforward and it does convey a sense of being the most important in the system. I get some U.S. Army logo vibes but when this lives in the context of soccer, there is not much confusion. The League One and League Two logos simply have a number in there. Again, very straightforward but also as nicely executed as it gets. All logos are now (or can be) accompanied by a geometric sans serif, Hurme Geometric Sans No.2, that, as unsurprising as it is, works very well in this system and as a complement to the logo elements. The same type family, in its various weights, is used as the brand typography throughout.

New Logo System for USL by Athletics Logos with brand pattern. New Logo System for USL by Athletics New Logo System for USL by Athletics Type treatments. New Logo System for USL by Athletics Screen graphics. New Logo System for USL by Athletics Instagram. New Logo System for USL by Athletics Ad. New Logo System for USL by Athletics Banner.

Not much in terms of applications as this identity won't kick in fully until the start of next season but there is some clear potential seen here through bold but simple typographic treatments and some color coding of black and white images. Overall, the system may come across as simple and an obvious approach but the result is remarkably smart, restrained, and crisply executed.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/_BII-9OKPAs/new_logo_system_for_usl_by_athletics.php https://www.underconsideration.com/brandnew/archives/new_logo_system_for_usl_by_athletics.php Wed, 14 Nov 2018 05:00:30 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_system_for_usl_by_athletics.php
Categories: News

Spotted: New Name and Logo for Disney+

Tue, 11/13/2018 - 19:15
New Name and Logo for Disney+ Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/VCbtxBrgyAk/new_name_and_logo_for_disney.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_disney.php Tue, 13 Nov 2018 11:56:26 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_disney.php
Categories: News

Spotted: New Name and Logo for Skeyes

Tue, 11/13/2018 - 19:15
New Name and Logo for Skeyes Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/lhWkZFh0-CA/new_name_and_logo_for_skeyes.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_skeyes.php Tue, 13 Nov 2018 11:52:35 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_skeyes.php
Categories: News

Linked: Incredibles 2 Graphic Artwork

Tue, 11/13/2018 - 16:05
In-depth, detailed, and amazing case study by Josh Holtsclaw, Graphic Artist at Pixar Animation Studios, of the multitude of graphics and "props" done for Incredibles 2. Incredibles 2 Graphic Artwork Visit Link In-depth, detailed, and amazing case study by Josh Holtsclaw, Graphic Artist at Pixar Animation Studios, of the multitude of graphics and "props" done for Incredibles 2. http://feedproxy.google.com/~r/ucllc/brandnew/~3/i9G-JcugJkI/incredibles_2_graphic_artwork.php https://www.underconsideration.com/brandnew/archives/incredibles_2_graphic_artwork.php Tue, 13 Nov 2018 06:00:28 -0600 https://www.underconsideration.com/brandnew/archives/incredibles_2_graphic_artwork.php
Categories: News

Noted: New Logo for Rowing Canada Aviron by They

Tue, 11/13/2018 - 16:05
(Est. 1880) "Rowing Canada Aviron (RCA) is a non-profit organization recognized by the Government of Canada and the Canadian Olympic Committee as the national governing body for the sport of rowing in Canada. RCA represents 15,000 registered members at all levels, novices, juniors, university students, “Row, Row, Row your Boat Gently Down the Maple Leaf” New Logo for Rowing Canada Aviron by They

(Est. 1880) "Rowing Canada Aviron (RCA) is a non-profit organization recognized by the Government of Canada and the Canadian Olympic Committee as the national governing body for the sport of rowing in Canada. RCA represents 15,000 registered members at all levels, novices, juniors, university students, seniors and masters, and people with disabilities, whether they row for recreation, health and fitness or competition. RCA is a member of the Canadian Olympic Committee, the Canadian Paralympic Committee and the Fédération internationale des sociétés d'aviron (FISA), the international federation for rowing."

Design by
They (Belleville, ON)

Related links
Rowing Canada Aviron brand microsite
Rowing Canada Aviron press release

Relevant quote
Honouring our past and preparing for our future, the new emblem reinterprets a century of Canadian rowing for the next generation. Using a simple, bold aesthetic, this new emblem illustrates greater clarity than ever before.

The emblem will be extended into a series of exclusive shields that will unite and instill pride within our rowing community.

Images (opinion after)

New Logo for Rowing Canada Aviron by They Logo. New Logo for Rowing Canada Aviron by They Badges New Logo for Rowing Canada Aviron by They Logo with tagline. New Logo for Rowing Canada Aviron by They Book of some kind. New Logo for Rowing Canada Aviron by They Cap. New Logo for Rowing Canada Aviron by They Website. New Logo for Rowing Canada Aviron by They Flag. New Logo for Rowing Canada Aviron by They Merch. New Logo for Rowing Canada Aviron by They Uniform. New Logo for Rowing Canada Aviron by They Logo on a recent event.

Opinion
Even though the before and after logos share the same concept of embedding a rowing boat and its long oars in a maple leaf, the old one was very unsuccessful in execution. The two-color split was unnecessary and added confusion while the oars weren’t really oars. The new icon is infinitely more effective and clear in its meaning. It’s very nicely executed and continues the tradition of Canadian sports associations looking bad-ass. Surprisingly, this was not done by perennial maple leaf icon champions Hulse & Durrell, which makes some of the Hulse & Durrell-esque treatments — the badges and the microsite — look like watered-down facsimiles although it could be argued that this builds on the overall aesthetic of Canadian sports associations. The applications are fine and benefit from the strength of the icon. Overall, an improvement for sure.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/JjSkZ8SJTig/new_logo_for_rowing_canada_aviron_by_they.php https://www.underconsideration.com/brandnew/archives/new_logo_for_rowing_canada_aviron_by_they.php Tue, 13 Nov 2018 05:40:04 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_rowing_canada_aviron_by_they.php
Categories: News

Reviewed: New Crest for FC Cincinnati by Interbrand

Tue, 11/13/2018 - 12:50
Established in 2016, FC Cincinnati began play in the United Soccer League (USL) where they finished the 2018 season as the team with the most wins (but lost in the second round of the playoffs) and set the record for biggest average attendance ever for “Yasss Queen… City” New Crest for FC Cincinnati by Interbrand

Established in 2016, FC Cincinnati began play in the United Soccer League (USL) where they finished the 2018 season as the team with the most wins (but lost in the second round of the playoffs) and set the record for biggest average attendance ever for a USL team during that season. This past May, the team was awarded an expansion slot in the MLS and will begin play in 2019 and move into a fancy new stadium. Yesterday, FC Cincinnati introduced its new crest, designed by the local office of Interbrand.

Symbolism abounds in the new crest, meant to celebrate the city's German heritage in a modern way. The lion's crown pays homage to the "Queen City," while the seven points of its mane are a nod to the seven hills of Cincinnati. The three-feathered wing represents the club's three-year journey to MLS and, perhaps most noticeably, its tail takes a "c" shape.MLS press release New Crest for FC Cincinnati by Interbrand Logo explanation. New Crest for FC Cincinnati by Interbrand Logo.

The old logo had a semi-decent good idea of turning a crown into an abstract ball but the proportions of the crown in relation to the shield were off the mark, leading to a huge ball/crown. But more terrible, were the proportions of everything else, with a huge "FC", small "Cincinnati", and tiny lion that, at that size, looked like it was holding up a toothpick. Part of the problem with anything Cincinnati related is that it's a super long word and not easy to work with but the new logo does a fantastic job in not just making it fit but making it prominent without sacrificing proportions anywhere else. The city name, set at a vertiginous angle, fits beautifully in the crest shape, which breaks away from the typical shield shape by adopting the contour of a single panel of a soccer ball. It's kind of amazing no team has (notably) done this before.

The city name cuts the crest cleverly to fit a new lion in the lower portion and "FC" in the top portion. The "FC" element is probably the only minor complaint I would have about the crest in that it sits somewhat awkwardly in that space. The lion, if you can get past the dozen or so hidden rationalizations in it*, is mostly a great drawing -- the wing looks like it was designed by someone else -- that works great in that orange shape.

In general, the new crest is great. It has a kind of vintage Italian car racing aesthetic with a modern twist that is quite appealing.

* It's lovely that they were able to build all those little details in the main and wing but the explanation graphic starts to border on looking like a parody.

The club's new secondary mark is the stylized FCC from the full wordmark, while stand-alone tertiary elements will eventually include the full lion from the crest, the lion's head and mane, and the crown. Those elements will be introduced more prominently in future years as the brand gains traction in the marketplace.FC Cincinnati press release New Crest for FC Cincinnati by Interbrand New Crest for FC Cincinnati by Interbrand Secondary marks.

The secondary marks are fine but not as exciting as the crest. The "C"s having such a pronounced angled feature makes them stand out in a weird way. Perhaps the crossbar of the "A" could have been angled too. The crown works well on its own on top of the "C" and I do like how the bottom of the "F" is a continuation of the "C" to its right.

New Crest for FC Cincinnati by Interbrand Merch promo images. New Crest for FC Cincinnati by Interbrand Scarves.

Merch looks great. Given the strong fan base the team already has and renewed excitement of it joining the MLS, this is going to sell like crazy.

New logo introduction video. It's... detailed.

Overall, this is another excellent logo in the MLS -- along with Austin FC and Club Internacional de Fútbol Miami -- that is able to bridge the notion of traditional football crests with contemporary elements and is turning the MLS into the best-designed professional sports league.

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Categories: News

Spotted: New Logo for Jackie Robinson Centennial by Joe Bosack & Co.

Mon, 11/12/2018 - 19:40
New Logo for Jackie Robinson Centennial by Joe Bosack & Co. Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

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Categories: News

Spotted: New Logo for Letterboxd done In-house

Mon, 11/12/2018 - 19:40
New Logo for Letterboxd done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/4Rq8OxmGxL0/new_logo_for_letterboxd_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_letterboxd_done_in_house.php Mon, 12 Nov 2018 10:49:51 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_letterboxd_done_in_house.php
Categories: News

Linked: LOLogos

Mon, 11/12/2018 - 15:20
Lukas Weber translates internet shorthand into some well-known logos. LOLogos Visit Link Lukas Weber translates internet shorthand into some well-known logos. http://feedproxy.google.com/~r/ucllc/brandnew/~3/0LxlnDLcThY/lologos.php https://www.underconsideration.com/brandnew/archives/lologos.php Mon, 12 Nov 2018 06:16:23 -0600 https://www.underconsideration.com/brandnew/archives/lologos.php
Categories: News

Noted: New Logo for Transport for Wales by Smörgåsbord

Mon, 11/12/2018 - 15:20
(Est. 2018) "Transport for Wales is a not for profit company, wholly owned by the Welsh Government. Transport for Wales exists to drive forward the Welsh Government's vision of a high quality, safe, integrated, affordable and accessible transport network that the people of Wales are “Down to a T” New Logo for Transport for Wales by Smörgåsbord

(Est. 2018) "Transport for Wales is a not for profit company, wholly owned by the Welsh Government. Transport for Wales exists to drive forward the Welsh Government's vision of a high quality, safe, integrated, affordable and accessible transport network that the people of Wales are proud of. Transport for Wales is key to delivering the Welsh Government's key themes as set out in Prosperity for All: The National Strategy. For Wales and its people to thrive, we need to be connected - to one another, to the services we need and to open up new opportunities. Our work focuses on making these connections happen - by planning, commissioning and managing efficient transport networks and by drawing on the very best skills from across industry, government and society. We are creating a transport network fit for the future that contributes to the long-term sustainability of Wales and those communities connected to us."

Design by
Smörgåsbord (Cardiff, Wales)

Related links
Smörgåsbord project page

Relevant quote
Our starting point was ‘movement’ with the core marque designed to exist in perpetual motion. A bespoke stencil typeface followed (based on Cymru Wales Sans), and the Cymru Wales nation brand colour palette was extended with transport requirements in mind. Comprehensive identity guidelines have been produced detailing the brand’s application across transport livery, wayfinding and mapping. The brand was launched officially in June 2018 and future phases will see these applications come to fruition.

Images (opinion after)

New Logo for Transport for Wales by Smörgåsbord Logo. New Logo for Transport for Wales by Smörgåsbord Monogram. New Logo for Transport for Wales by Smörgåsbord New Logo for Transport for Wales by Smörgåsbord Livery. Not the greatest pictures. You can see some renders and not-greatest-pictures here. Brand presentation. Some cool animations and nice overall presentation.

Opinion
The logo is not exactly new as it was introduced back in 2017 but it’s officially kicking into public use this October when the contract of the previous company to run the trains expired. The name and logo now apply to both the non-profit transport organization as well as the train brand riders will use. The “T” monogram is pretty nice; there is nothing novel or innovative about it — lines for motion, “T” for Transport — but it has a great presence and has been animated beautifully in a number of different ways. The wordmark is a little weird and the stencil feels almost like a gratuitous approach BUT it does look nice in the single-letter applications seen in some parts of the video. Overall, this looks unquestionably like a transportation company and the “T” monogram is bound to be highly recognizable as a quick identifier for transportation options.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/_EIoQ8kVg8M/new_logo_for_transport_for_wales_by_smorgasbord.php https://www.underconsideration.com/brandnew/archives/new_logo_for_transport_for_wales_by_smorgasbord.php Mon, 12 Nov 2018 06:02:07 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_transport_for_wales_by_smorgasbord.php
Categories: News

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