Brand new

Haven't done this round-up in a while and I could use a little break from all this heavy-duty identity critiquing. So here are some interesting stories. Armin http://www.underconsideration.com

Established in 1930, the Whitney Museum of American Art in New York is devoted to the art of the United States presenting a "full range of twentieth-century and contemporary American art, with a special focus on works by living artists." Its permanent collection contains approximately 19,000 paintings, sculptures, prints, drawings, and photographs, representing more than 2,900 artists and is considered one of the finest in the world. Currently located on Madison Avenue at 75th Street since 1966, the Whitney will move to a Renzo Piano-designed building dozens of blocks south in the Meatpacking District facing the popular High Line Armin http://www.underconsideration.com

Just a quick apology regarding the polls on the B-Side: For the past week or two weeks, many logos that would normally have a majority of "Bad" votes have been appearing as getting more "Great" votes than they deserve. Some have expressed in the comments that it is the result of bots, or people from that company coming in and voting en masse. It's not. It was my fault. I'm the dumbass. If you care to know: For every post there is an XML text file that gathers the votes. In theory these text files start out with 0, 0, Armin http://www.underconsideration.com

Established in 1837, P&G is one of the largest (if not the largest) consumer packaged goods company in the world with operations in 75 countries and more than $83 billion in sales in 2012. Its two key areas — beauty and grooming and household care — include some of the most well-known consumer brands like Pampers, Gillette, Tide, Ariel, Downy, Pantene, Head�&�Shoulders, Olay, Oral-B, Crest, Dawn, and Always. Earlier this year, without calling much attention to itself, P&G introduced a new logo designed by Landor. Armin http://www.underconsideration.com

Established in 1067, Minsk is the capital and largest city of the Republic of Belarus with nearly 2 million people — about 20 percent of the population of the country. Today, as described by the Minsk City Executive Committee, Minsk is "a modern, dynamic city, the largest transport and logistics center, a cultural and scientific center of the country" with high education standards, positive diversity, clean and green (as in parks and stuff), and mostly as a city on the rise. "Minsk," however, share London- and Moscow-based agency INSTID, who have been working with the city on its new Armin http://www.underconsideration.com

Backgrounds of lightly-colored hues abound in this week's Friday Likes with work from the UK, Russia, and Greece. Armin http://www.underconsideration.com

Opened to the public in 1992 in the suburb of Bloomington in Minneapolis near the Twin Cities, the Mall of America (MOA) is he United States' largest retail and entertainment complex as a 4.87 million square foot structure sitting in a plot of land 78 acres big — either 7 baseball stadiums or 32 Boeing 747s would fit inside. Attracting 42 million visitors annually, MOA houses 520 shops, an indoor amusement park with 27 rides, an indoor aquarium, a 14-screen movie theater, and even a chapel that weds over 300 couples every year. In other words: it's big, it's Armin http://www.underconsideration.com

In 2005, the MoMA Design Store launched the first of its Destination: Design series that brings products from different cities and countries from around the world to the museum's store. The project has a couple of benefits: a) more cool stuff to buy at MoMA and b) exposure for local artists who may not otherwise get a chance to sell their work at such large scale. So far, the series has brought products from Finland, Denmark, Buenos Aires, Berlin, Japan, Seoul, Brazil, Portugal, Istanbul, and Mexico. Its latest edition is Destination: NYC, a collection with approximately 200 lifestyle products Armin http://www.underconsideration.com

Established in 1963 as Pinault — later Pinault-Printemps, later Pinault-Printemps-Redoute, most recently PPR, and completely renamed as Kering this past March — is one of the most comprehensive parent company of luxury brands, including Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Christopher Kane, and Stella McCartney among others as well as sports brand Puma. Family-owned since its inception, Kering is present in more than 120 countries, it employs 33,000 people and generates 9.7 billion euros in revenue. The new name was created internally with help from Havas Lifestyle, who are also credited with designing the logo and Armin http://www.underconsideration.com

Hinted to as early as July of 2012 and officially announced this past December, Rupert Mudorch's News Corporation is splitting into two separate businesses. The first, to remain named News Corporation will handle all the publishing properties — newspapers and magazines — like The Wall Street Journal and The New York Post, with the former's managing editor, Robert Thompson, as CEO. The second, to be renamed 21st Century Fox will handle the entertainment properties — cable and television channels, filmed entertainment, and direct satellite broadcasting businesses — including the FOX network, 20th Century FOX, FX, among dozens of other Armin http://www.underconsideration.com

Things revolve around hand-drawn logos, animals, bearded tattooed models and other fine European accoutrements. Armin http://www.underconsideration.com

First staged in 2009, the Maha Music Festival is a volunteer-run event in Omaha, Nebraska, featuring local, regional, and national indie and alternative rock artists that last attracted over 4,000 attendees — 2013 will be headlined by The Flaming Lips. Starting in 2012 the festival adopted a new identity by local firm Oxide Design. I realize this breaks my own criteria of the timeliness of work to be posted on Brand New and for all Omahans who consider this old news we deeply apologize (not too deeply) but, for some reason, today I struggled to find something interesting to Armin http://www.underconsideration.com

Established in 2008, TaskRabbit is an online service that connects people (TaskPosters) who need something done and either don't have the time to do it, the desire to do it, or the expertise to do it with people (TaskRabbits) that have the time, desire, and expertise to do it — perhaps, too, the need (or want) for some extra cash. The premise is simple: say you have a wall that needs to be painted and you post it as a task and establish a fee you are willing to pay, then TaskRabbits bid to do the task by submitting Armin http://www.underconsideration.com

Speakers, details, registration, and more are all now live for the 2013 Brand New Conference. A few things:1) Early-bird pricing will only be available for one month, ending on June 28. 2) Between speakers, sponsor-reserved tickets, and pre-sale registrants there are already 119 seats taken, less than 400 left. 3) An explanation of this year's hardcore identity can be found here. Hope to see many of you there. And many thanks to our sponsors who signed up for launch: School of Visual Arts - MPS in Branding, Squarespace, Neenah Paper, MailChimp, Monotype, and Hoefler & Frere-Jones. Armin http://www.underconsideration.com

On April 30, 2013, Willem-Alexander Claus George Ferdinand (Willem-Alexander to friends and press) became the King of the Kingdom of the Netherlands (the Netherlands to friends and bloggers) as his mother, Queen Beatrix, abdicated the throne after 33 years. Willem-Alexander is the first King to take the throne in 123 years. For his inauguration day and the days leading up to it, the City of Amsterdam worked with Amsterdam-based Koeweiden Postma on the "dressing" of the city to celebrate the occasion. Armin http://www.underconsideration.com

Established in 2010 and hundreds of millions of photographs ago, Instagram is a "fun and quirky way to share your life with friends through a series of pictures". Obviously, that's an understatement. For its 100 million users, Instagram is as much part of life as texting and e-mailing and Facebook (who we all know paid a cool billion dollars to acquire Instagram in April of 2012 — who's laughing now?) and its filters have established a new lingua franca for documenting food, clouds, and POV of places you are not in. Point being: Instagram is big. And important. Small Armin http://www.underconsideration.com

Today we go full on Nordic with firms and clients from Denmark and Norway and an aesthetic that you just can't get either on this side of the pond or even in other parts of that side of the pond. What I'm trying to say: They got serious design skills up there. Armin http://www.underconsideration.com

Used as far back as the thirteenth century, the Port of Amsterdam is ranked as the number 4 port in Europe, handling almost 93 million metric tons of cargo annually, employing directly (and indirectly through port-related companies) 55,000 people. The Port's main goal, besides moving stuff, is "stimulating economic activity and employment in the entire Amsterdam port region." Previously owned and managed by the local government, this April the port was established as an independent, corporate entity with the City of Amsterdam as the main shareholder and a new logo was introduced, designed by Groningen, the Netherlands-based Hole in Armin http://www.underconsideration.com

I will spare you my usual introductory paragraph this morning since you all know what Facebook is and what it does and get right to the point. Last month, without much fanfare, Facebook introduced a revised version of its "f Logo" which is meant to be used to promote an organization's or person's presence on Facebook. It's ubiquitous — yet I had never realized there was, officially, a lighter blue line at the bottom of it. Along with the new "f Logo" also comes an official brand page and a revised set of icons for all the different services/pages Armin http://www.underconsideration.com

Established in 1980, the Historic Houses Trust of New South Wales in Australia protects and cares "for significant historic places, buildings, collections and landscapes with integrity, and enable people to enjoy and learn about them." Along with twelve of the state's most important historic houses, the trust also manages landscapes, a library and collections of paintings, furniture and objects. This month the trust announced it would be launching a new, public-facing brand under the name of Sydney Living Museums with the goal of increasing visits and awareness of this cultural institution. It will maintain Historic Houses Trust as the Armin http://www.underconsideration.com