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Updated: 25 min 16 sec ago

Spotted: New Logo for Electronic Frontier Foundation by Pentagram

Thu, 07/19/2018 - 19:50
New Logo for Electronic Frontier Foundation by Pentagram Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/35v6yBdPIUM/new_logo_for_electronic_frontier_foundation_by_pentagram.php https://www.underconsideration.com/brandnew/archives/new_logo_for_electronic_frontier_foundation_by_pentagram.php Thu, 19 Jul 2018 12:18:10 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_electronic_frontier_foundation_by_pentagram.php
Categories: News

Spotted: New Logo for Government Communications Headquarters done In-house

Thu, 07/19/2018 - 19:50
New Logo for Government Communications Headquarters done In-house Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/UMonVkSYgW0/new_logo_for_government_communications_headquarters_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_government_communications_headquarters_done_in_house.php Thu, 19 Jul 2018 12:10:29 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_government_communications_headquarters_done_in_house.php
Categories: News

Linked: Bad Vibes

Thu, 07/19/2018 - 15:30
Vibes, a mobile marketing media company is suing KKW BEAUTY (Kim Kardashian West's beauty products company) for stealing their logo as the basis for her new perfume called Vibes, which comes in a speech-bubble-shaped bottle, like Vibes' logo. The media company is "seeking unspecified damages, Bad Vibes Visit Link Vibes, a mobile marketing media company is suing KKW BEAUTY (Kim Kardashian West's beauty products company) for stealing their logo as the basis for her new perfume called Vibes, which comes in a speech-bubble-shaped bottle, like Vibes' logo. The media company is "seeking unspecified damages, an injunction to keep them from continuing to sell it, and an order for them to turn over all unsold perfumes so they can be destroyed." http://feedproxy.google.com/~r/ucllc/brandnew/~3/LH-6U1YAArk/bad_vibes.php https://www.underconsideration.com/brandnew/archives/bad_vibes.php Thu, 19 Jul 2018 06:09:45 -0600 https://www.underconsideration.com/brandnew/archives/bad_vibes.php
Categories: News

Noted: New Logo and Identity for ClassPass done In-house with Triboro

Thu, 07/19/2018 - 15:30
(Est. 2013) "ClassPass, based in New York City, provides access to yoga, strength training, barre, martial arts, pilates, boxing, and indoor cycling classes, as well as use of health clubs via its flat-rate monthly subscription billing service. [In 2011, after spending over an hour searching “Step Up your Game” New Logo and Identity for ClassPass done In-house with Triboro

(Est. 2013) "ClassPass, based in New York City, provides access to yoga, strength training, barre, martial arts, pilates, boxing, and indoor cycling classes, as well as use of health clubs via its flat-rate monthly subscription billing service. [In 2011, after spending over an hour searching online for an open ballet class in New York City, 28-year old Payal Kadakia, an Indian American graduate of the Massachusetts Institute of Technology and employee of Warner Music Group, had the idea to create a search engine and reservation system for fitness classes.] Led by CEO and major investor Fritz Lanman since March 2017, ClassPass is the world's largest health club aggregator and has partnerships with 8,500 health clubs in 49 cities worldwide. The company receives a discounted cost from health clubs in exchange for providing the clubs with increased usage." (Wikipedia)

Design by
In-house
Custom fonts and logo collaboration: Triboro

Related links
ClassPass blog post

Relevant quote
We redesigned our ClassPass logotype and ClassPass logo (the latter symbolizes the many steps you take with us). We commissioned a new custom typeface called Circuit (it’s a sporty little font, inspired by the connections you make as a ClassPasser). We streamlined design throughout our product. We captured new photography and video for campaigns and projects — all in an effort to make this brand as vibrant and full of life as our customers are on the platform. At its best, the new ClassPass brand celebrates the way you push yourself every time you press “book.” And with all this work, we want you to feel inspired — inspired to do things, to try new things, to find your thing.

Images (opinion after)

New Logo and Identity for ClassPass done In-house with Triboro Monogram, before and after. New Logo and Identity for ClassPass done In-house with Triboro Logo. New Logo and Identity for ClassPass done In-house with Triboro Color variations. New Logo and Identity for ClassPass done In-house with Triboro New Logo and Identity for ClassPass done In-house with Triboro New Logo and Identity for ClassPass done In-house with Triboro Custom fonts. New Logo and Identity for ClassPass done In-house with Triboro App. New Logo and Identity for ClassPass done In-house with Triboro New Logo and Identity for ClassPass done In-house with Triboro Ads. Your browser does not support the video tag. New identity introduction video.

Opinion
The old logo was… type. Even for minimalist type-only logos this was a bit of a stretch in how un-designed it was. The gradient “C” was nice-looking but that’s all it was. The new logo now features an ownable device in the shape of a monogram that abstractly blends a “C” into a “P” in an upward, forward (if perhaps slow-moving) motion. The concept is of taking a step forward and I like how they have translated it through the distortion effect that makes the graphic look as if it’s going up a StairMaster. The only thing I wonder is if the transition from “C” to “P” should be more aggressive? Like, right now, it feels almost passive… like it’s slowly making its way up. Still, I dig the effect. The wordmark has gone from all uppercase to all lowercase and it’s quite nice, although using a CamelCase might have been more beneficial to support the monogram. And even though the wordmark operates in the minimalist range, it has a little bit more personality than usual. The more interesting part of the identity, to me, is the custom stroke font… there is something really cool about it and I wish there were more applications showing it in use. The video does make good use of it. Overall, this is a cool evolution that gives the company and its audience something with more personality and recognizability.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ImxiYOl9OJE/new_logo_and_identity_for_classpass_done_in_house_with_triboro.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_classpass_done_in_house_with_triboro.php Thu, 19 Jul 2018 05:46:22 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_classpass_done_in_house_with_triboro.php
Categories: News

Reviewed: New Logo and Identity for Czech Ice Hockey by Go4Gold

Thu, 07/19/2018 - 13:20
Established in 1908, the Czech Ice Hockey Association (recently renamed Czech Ice Hockey in English and Český Hokej in Czech) is the national governing body of ice hockey in the Czech Republic and one of the founding member associations of the International Ice Hockey Federation. “The Lion, The Puck, and The Wardrobe” New Logo and Identity for Czech Ice Hockey by Go4Gold

Established in 1908, the Czech Ice Hockey Association (recently renamed Czech Ice Hockey in English and Český Hokej in Czech) is the national governing body of ice hockey in the Czech Republic and one of the founding member associations of the International Ice Hockey Federation. Czech Ice Hockey is also responsible for the men's and women's national teams representing the country in international competitions, including the Olympics and although they haven't won gold since 1998, they are historically considered one of the top hockey teams in the world. Recently, Czech Ice Hockey introduced a new identity designed by Prague-based Go4Gold.

A microsite with more information and images is available here.

The new dynamic logo is inspired by the lion which - as the country's official symbol - has been present on the jerseys of Czech ice-hockey players for almost a hundred years. The logo's coloring is based on the colors of the Czech national flag, and it is supplemented with "ice" shading. The lion is firmly connected with the puck, much as ice-hockey is associated with modern Czech history. The six spikes of the lion's mane refer to six players on the ice, and if you take a closer look at the lion's eye, you will discover the outline of the island of Štvanice in Prague, which is were the Czechoslovaks won their first ever world championships.Go4Gold project page New Logo and Identity for Czech Ice Hockey by Go4Gold Logo. The lion icon was drawn in collaboration with Tomas Vachuda. New Logo and Identity for Czech Ice Hockey by Go4Gold Explanation.

The old logo was pretty bad although, to its credit, it tried to cleverly used the Czech Republic flag as the basis for its confusing hockey-stick-reflected-in-water rendition of some kind. The sad puck in the depressing gray bar sealed its fate as a terrible logo. The new logo is more in tune with the growing Americanization of European sports logos, which is probably not our most popular export. Nonetheless, it's undoubtedly a better logo visually and conceptually (perhaps a little heavy-handedly).

The lion comes from the Czech Republic's coat of arms and its wagging tongue has been transformed into a hidden puck, which is kind of clever (but also kind of weird -- I'll beat someone to the punch and quip that the lion looks like it's coughing the Nike swoosh). As a self-contained unit (or floating head) the icon is quite effective and can be used freely across applications. The wordmark is fine; perhaps feeling slightly heavy and static but let's appreciate that it doesn't have spikes and wisps to match the lion's mane.

New Logo and Identity for Czech Ice Hockey by Go4Gold Lock-ups. New Logo and Identity for Czech Ice Hockey by Go4Gold Logo system.

The logo works great as a system and will certainly help consolidate the efforts of the organization and make it clear that they are the ones behind all things Czech ice hockey.

New Logo and Identity for Czech Ice Hockey by Go4Gold Custom fonts by Tomáš Brousil.

Not much else to say about the custom fonts... They are fine but a little dry. The numerals are quite nice though.

New Logo and Identity for Czech Ice Hockey by Go4Gold Stationery. New Logo and Identity for Czech Ice Hockey by Go4Gold Schedule. New Logo and Identity for Czech Ice Hockey by Go4Gold Bags.

The applications are straightforward and display a good dose of organizational seriousness that gives the logo some extra gravitas.

New Logo and Identity for Czech Ice Hockey by Go4Gold New Logo and Identity for Czech Ice Hockey by Go4Gold New Logo and Identity for Czech Ice Hockey by Go4Gold Ads.

The ads take on a more vivid execution with duotone gradient action photos and some more visible lion-mane-lightning-bolt graphics. It starts to look kind of cool but the type treatments are not the most flattering.

New Logo and Identity for Czech Ice Hockey by Go4Gold Jersey. New Logo and Identity for Czech Ice Hockey by Go4Gold New Logo and Identity for Czech Ice Hockey by Go4Gold New Logo and Identity for Czech Ice Hockey by Go4Gold Merchandise.

In merchandise, the logo looks pretty great and it will give ice hockey fans a proper and exciting design to wear in support of their team.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/7RqzPHUMqaw/new_logo_and_identity_for_czech_ice_hockey_by_go4gold.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_czech_ice_hockey_by_go4gold.php Thu, 19 Jul 2018 04:52:47 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_czech_ice_hockey_by_go4gold.php
Categories: News

Linked: Opening at Unisono

Wed, 07/18/2018 - 20:10
Position: Graphic Designer at Unisono in Bahrain. Opening at Unisono Visit Link Position: Graphic Designer at Unisono in Bahrain. http://feedproxy.google.com/~r/ucllc/brandnew/~3/d08CErD55yE/opening_at_unisono.php https://www.underconsideration.com/brandnew/archives/opening_at_unisono.php Wed, 18 Jul 2018 12:23:52 -0600 https://www.underconsideration.com/brandnew/archives/opening_at_unisono.php
Categories: News

Spotted: New Logo for Weaver Street Market

Wed, 07/18/2018 - 20:10
New Logo for Weaver Street Market Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/nBBdYctMRg0/new_logo_for_weaver_street_market.php https://www.underconsideration.com/brandnew/archives/new_logo_for_weaver_street_market.php Wed, 18 Jul 2018 12:10:25 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_weaver_street_market.php
Categories: News

Spotted: New Logo and Identity for RepHike by BTL Brands

Wed, 07/18/2018 - 20:10
New Logo and Identity for RepHike by BTL Brands Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ZliZ6X3CSpU/new_logo_and_identity_for_rephike_by_btl_brands.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rephike_by_btl_brands.php Wed, 18 Jul 2018 12:03:47 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rephike_by_btl_brands.php
Categories: News

Linked: 2018 World Cup Soccer Balls

Wed, 07/18/2018 - 15:50
Suffering from World Cup withdrawal? Here are some fun, country-branded soccer ball renders by Baboon. 2018 World Cup Soccer Balls Visit Link Suffering from World Cup withdrawal? Here are some fun, country-branded soccer ball renders by Baboon. http://feedproxy.google.com/~r/ucllc/brandnew/~3/V2OQ1UtFYeU/soccer_balls.php https://www.underconsideration.com/brandnew/archives/soccer_balls.php Wed, 18 Jul 2018 06:54:24 -0600 https://www.underconsideration.com/brandnew/archives/soccer_balls.php
Categories: News

Noted: New Logo for LendingTree done In-house

Wed, 07/18/2018 - 15:50
(Est. 1998) "LendingTree is the nation's leading online loan marketplace, empowering consumers as they comparison-shop across a full suite of loan and credit-based offerings. LendingTree provides an online marketplace which connects consumers with multiple lenders that compete for their business, as well as an array “Instant Releaf” New Logo for LendingTree done In-house

(Est. 1998) "LendingTree is the nation's leading online loan marketplace, empowering consumers as they comparison-shop across a full suite of loan and credit-based offerings. LendingTree provides an online marketplace which connects consumers with multiple lenders that compete for their business, as well as an array of online tools and information to help consumers find the best loan. Since inception, LendingTree has facilitated more than 65 million loan requests. LendingTree provides free monthly credit scores through My LendingTree and access to its network of over 500 lenders offering home loans, personal loans, credit cards, student loans, business loans, home equity loans/lines of credit, auto loans and more. LendingTree, LLC is a subsidiary of LendingTree, Inc."

Design by
In-house

Related links
LendingTree press release
New identity microsite
2009 Brand New post

Relevant quote
The main mark is a leaf at its core, a trait that has been incorporated into all iterations of LendingTree logos since the company was founded. However, the new brand mark has subtle nods to the following:

• An eternal flame representing the company's strength and perseverance
• The leaf is open, representing LendingTree's empowering, open and candid culture
• Reminiscent of a pen or quill tip: something one might use to sign a loan

Images (opinion after)

New Logo for LendingTree done In-house Logo. New Logo for LendingTree done In-house Inverse. New Logo for LendingTree done In-house Icon detail. New Logo for LendingTree done In-house Color palette. Taking color-naming to new heights. New TV spot.

Opinion
Given how techie and dated the old logo looked it’s surprising it has lasted this long (9 years). It certainly needed to change as it looked like a logo from the original dot-com era. The new logo is… better. But mostly because the old one was so out of place for what the company does and the current visual landscape of web-based services. To its credit, the new logo is not a geometric sans serif in bright colors, which it very well could have gone that route and called it a day. Instead it tried for a different approach but maybe it tried too hard, with a rather odd wordmark with some weird details, like the minimal joint of curve and stem, or the super awkward “t”, or the one hard angle in the “d”. Its general appearance is fine and looks friendly but when pausing for a closer look it’s not entirely pleasant. The new leaf is leafier and bigger. I don’t like it or dislike with or without passion as it’s kind of generic. Overall, it’s a positive change but the result is not very exciting.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/CJfGfVC9X48/new_logo_for_lendingtree_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_logo_for_lendingtree_done_in_house.php Wed, 18 Jul 2018 06:05:47 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_for_lendingtree_done_in_house.php
Categories: News

Reviewed: New Logo and Identity for Wilderness Society by Alter

Wed, 07/18/2018 - 13:40
Established in 1976, the Wilderness Society is a nonprofit organization in Australia working to "support the living world that makes all life possible". It first came together with a campaign led by 16 people to stop a dam from being built on the Franklin River “A River Runs Through It” New Logo and Identity for Wilderness Society by Alter

Established in 1976, the Wilderness Society is a nonprofit organization in Australia working to "support the living world that makes all life possible". It first came together with a campaign led by 16 people to stop a dam from being built on the Franklin River in Tasmania. Today, the organization counts with over 30,000 volunteers and members who help fight deforestation, secure better laws for conservation, and protect Australia's nature preserves. Recently, Wilderness Society introduced a new identity designed by Windsor, Australia-based Alter.

The logo is a wiggly line dubbed 'The River'. It's a simple and natural concept that's about the forces which shape and support life. It's a mark that meanders through its surroundings. An organic, friendly and playful tool. We tried not to over-engineer it, preferring to retain an expressive and intuitive finish.Alter project page Your browser does not support the video tag. The curves of the Franklin River served as inspiration for the logo.. New Logo and Identity for Wilderness Society by Alter Logo. New Logo and Identity for Wilderness Society by Alter Icon construction. Your browser does not support the video tag. Logo animation. Your browser does not support the video tag. Color variations.

The old logo was very good, immediately conveying that this organization was about animals and nature -- perhaps its one fault was that it placed too much emphasis on the platypus making it look more like an animal conservation agency but platypi rock, so it can be forgiven. The triangle configuration made it look urgent somehow and the all-caps wordmark looked serious. Where the old logo was abundantly literal, the new one is abstract and demanding interpretation... it's clearly a "W" but the river reference might not be as immediate for everyone. (I saw it right away -- not that that makes me special but I did have my doubts about whether there was something else to it.)

Also, where the old logo was more descriptive -- as in "we are going to protect these kind of animals, and these kind of plants, and these kind of little berries" -- the new one is able to broadly encompass all the different actions of the organization and broaden the perception of its scope. Visually, I like it; it's a simple mark, it's organic, and it builds on the current minimalist trend but in a slightly quirky way. The wordmark is fine, if a little expected.

The river motif can expand, animate and be used to communicate ideas.Or it can be used in almost infinitely variable configurations across collateral.Alter project page Your browser does not support the video tag. River crops.

The river crops is a good idea and it yields some interesting compositions. My only misgiving would be when the curves are colored pink as they look like intestines, but, I acknowledge I might be alone in that.

There's also an adventurous quality in the execution, consciously moving toward the language of outdoor and active brands. We use this positive energy to frame a hopeful and engaged environmental conversation.Alter project page New Logo and Identity for Wilderness Society by Alter Photography style. Your browser does not support the video tag. Layout system. New Logo and Identity for Wilderness Society by Alter Brochure.

The limited applications shown (or at least the photography style) point to a very outdoorsy/backpacking/hiking aesthetic that looks cool but I wonder if it's the right message. Like, is it too much of an Instagram model vibe that perhaps undermines the cause of the organization? Time, and more applications, will tell.

New Logo and Identity for Wilderness Society by Alter Pin. "Save Ugly" film by Zoë Bell (Curious Film). More info here.

To coincide with the new identity launch, Wilderness Society also launched the "Save Ugly" campaign to help raise awareness of the value of some of Australia's creepier creepy crawlies. The campaign is punctuated by a Jim Henson-The Dark Crystal-esque-meets-Aardman film made extra catchy with a singing, dancing, rapping Rosario Dawson. It's definitely worth the 3 minutes. Overall, and prettiest-moth-ever aside, this is a smart redesign that opens up the interpretation of what this organization does beyond plants and platypi.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/fexmcx4tXWI/new_logo_and_identity_for_wilderness_society_by_alter.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_wilderness_society_by_alter.php Wed, 18 Jul 2018 05:08:17 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_wilderness_society_by_alter.php
Categories: News

Spotted: New Logo and Identity for Inchcape Shipping Services by BrandOpus

Tue, 07/17/2018 - 20:25
New Logo and Identity for Inchcape Shipping Services by BrandOpus Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/r5CNmReQy3E/new_logo_and_identity_for_inchcape_shipping_services_by_brandopus.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_inchcape_shipping_services_by_brandopus.php Tue, 17 Jul 2018 12:34:24 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_inchcape_shipping_services_by_brandopus.php
Categories: News

Spotted: New Name and Logo for Bank OZK

Tue, 07/17/2018 - 20:25
New Name and Logo for Bank OZK Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/RswSPdrv7hI/new_name_and_logo_for_bank_ozk.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_bank_ozk.php Tue, 17 Jul 2018 12:26:26 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_bank_ozk.php
Categories: News

Linked: Ottawa is Not Vanilla

Tue, 07/17/2018 - 15:00
Rethink Canada helped the Ottawa Tourism and Convention Authority design the campaign and packaging for "Not Vanilla" that culminated in a pop-up stand in Toronto where they gave out free, not-vanilla ice cream to help change the perception of Canada's capital city. Ottawa is Not Vanilla Visit Link Rethink Canada helped the Ottawa Tourism and Convention Authority design the campaign and packaging for "Not Vanilla" that culminated in a pop-up stand in Toronto where they gave out free, not-vanilla ice cream to help change the perception of Canada's capital city. http://feedproxy.google.com/~r/ucllc/brandnew/~3/arihC70_h7c/ottawa_is_not_vanilla.php https://www.underconsideration.com/brandnew/archives/ottawa_is_not_vanilla.php Tue, 17 Jul 2018 06:10:20 -0600 https://www.underconsideration.com/brandnew/archives/ottawa_is_not_vanilla.php
Categories: News

Noted: New Name and Logo for WeGo Public Transit

Tue, 07/17/2018 - 15:00
(Est. 1973) "The Nashville Metropolitan Transit Authority (MTA), known as of July 12, 2018 as WeGo Public Transit is a public transportation agency based in Nashville, Tennessee. Consisting of city buses and paratransit, the system serves Nashville and Davidson County." (Wikipedia) “Boldly WeGoing where no Man has WeGone Before” New Name and Logo for WeGo Public Transit

(Est. 1973) "The Nashville Metropolitan Transit Authority (MTA), known as of July 12, 2018 as WeGo Public Transit is a public transportation agency based in Nashville, Tennessee. Consisting of city buses and paratransit, the system serves Nashville and Davidson County." (Wikipedia)

Design by
N/A

Related links
WeGo Public Transit press release (PDF)

Relevant quote
As Nashville continues to grow, we need to better embody the community we serve. It was made unequivocally clear to MTA/RTA officials during the nMotion process that our services are too confusing. Our new name, logo, and brand colors will help us to become more unified and recognizable in the community we serve. The WeGo rebrand is a great way to reinvigorate pride in our system and marks a renewed commitment to making transit better for all.

Images (opinion after)

New Name and Logo for WeGo Public Transit Logo. New Name and Logo for WeGo Public Transit Icon. New Name and Logo for WeGo Public Transit Livery. (Image source)

Opinion
The old logo maybe had an explanation for its pie-chart-ness or maybe it doesn’t… either way, it was an ugly-looking logo that looked like it escaped from a government PowerPoint presentation. There was nothing wrong with the name: it said “Nashville” and it said “MTA”, which, even if you don’t know what it stands for, it sounds transportation-y. The new name is awkward both in how it sounds — try working it into a sentence, “Take WeGo downtown then turn left” or “I’ll meet you there, I’m going to take WeGo to the party” — and how it looks in its camelcase writing. The logo is also very awkward with an icon that is… I don’t know what it is… an abstract bus with two giant tires? A dotted/dashed line? It’s hard to decide if it’s amazing or terrible in its simplicity, although I’m leaning towards the latter. The wordmark has nothing to do with the icon (or with anything ever) and it looks like some randomly selected italic sans serif paired with its Roman counterpart underneath. I mean, it’s a decent set of fonts for a corporate report or something but as the logo for a public transportation system, they feel unrelated. The livery is literally all over the place, with different lock-ups of the logo in different sizes in what feel like random positions. Overall, this seems like a missed opportunity to create a cool public entity to match the rising popularity of Nashville as a creative destination.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/UMSHc4j9vls/new_name_and_logo_for_wego_public_transit.php https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_wego_public_transit.php Tue, 17 Jul 2018 05:50:02 -0600 https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_wego_public_transit.php
Categories: News

Reviewed: New Logo and Identity for GetYourGuide by DesignStudio

Tue, 07/17/2018 - 12:50
Established in 2009, GetYourGuide is an online booking platform for various kinds of experiences around the world, from simple things like museum tickets to more thrilling things like shark cage diving. (The official range of their offerings is "skip-the-line tickets to the world's most iconic “Get in Line” New Logo and Identity for GetYourGuide by DesignStudio

Established in 2009, GetYourGuide is an online booking platform for various kinds of experiences around the world, from simple things like museum tickets to more thrilling things like shark cage diving. (The official range of their offerings is "skip-the-line tickets to the world's most iconic attractions, walking tours by top local experts, immersive food and beverage tours, cooking and craft classes, bucket-list experiences and niche offerings you won't find anywhere else".) Based in Berlin, Germany, and with offices in 14 other countries, the company employs over 400 travel experts that curate the selections on the site which have yielded 15 million bookings since its inception. Most active in Europe, GetYourGuide is looking to expand its presence across the U.S. and Asia. Earlier this month, GetYourGuide introduced a new identity designed by DesignStudio.

GetYourGuide goes much further than A to B; joining people to places, ideas to itineraries, moments with even better moments. To celebrate these journeys, and communicate connected experiences, we created five different lines inspired by all the ways we travel. These lines connect to copy and imagery to explain different journeys in a simple, light-hearted way.DesignStudio project page New Logo and Identity for GetYourGuide by DesignStudio Lines. The playful lines twist and turn, forming the GetYourGuide wordmark. It represents the different activities GetYourGuide provides, and how much fun people can have. The wordmark captures the spirit of these diverse journeys. From the directional arrow we've hidden in the G's, to the graphic language that's embedded in our letterforms. The logo reflects how people holiday, whether it's going with the flow or being super organised. There are multiple versions so that it fits every format and size - from giant billboards, to a tiny mobile icon.DesignStudio project page Your browser does not support the video tag. New Logo and Identity for GetYourGuide by DesignStudio Logo with lines. New Logo and Identity for GetYourGuide by DesignStudio Barebones logo. Your browser does not support the video tag. Logo formats.

The old logo was pretty nice, with a bold arrow that could be interpreted as a location pinpoint icon, a marker for where to start a line, or even some kind of identifying ribbon worn by an actual guide person. Even without an interpretation, the logo was attractive (typeset in Bree) and engaging. The new logo has two personalities: an expressive one that puts to use the five brand lines and a non-expressive one that is just, well, not expressive. Neither manages to feel as cheerful or approachable as the old one, especially not the straightforward logo, which feels very heavy, static, and not terribly exciting. The "hidden" arrow in the "G"s is not exactly hidden (nor novel) and they make the "G"s look extra dense. The expressive version of the logo sort of starts to convey the variety of their offerings and the excitement of doing something new but there is something very forced about how the lines are worked into the letters and the logo comes across as trying too hard to look fun.

Your browser does not support the video tag. Your browser does not support the video tag. Lines in action.

The lines in application are engaging with their different behaviors. I like how they can interact with live action footage and, in the first video above (from the :10 to the :13 mark), when the lines mix and match moving in a common direction is pretty neat but, in general, the lines work their best when animated rather than static as seen in the applications below where, again, like the logo, things start to feel heavy and static (even when the goal is the opposite).

New Logo and Identity for GetYourGuide by DesignStudio Posters. New Logo and Identity for GetYourGuide by DesignStudio New Logo and Identity for GetYourGuide by DesignStudio New Logo and Identity for GetYourGuide by DesignStudio Ads. Your browser does not support the video tag. Online guidelines. New Logo and Identity for GetYourGuide by DesignStudio Business cards. New Logo and Identity for GetYourGuide by DesignStudio New Logo and Identity for GetYourGuide by DesignStudio App. New Logo and Identity for GetYourGuide by DesignStudio Tote. Promo spot.

Overall, this is fine but mostly dry and not entirely invigorating at first glance which, in this case, isn't ideal as it should feel more nimble and enticing -- the promo spot above almost gets there but doesn't quite cross the finish line.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/ww3XXZCGWmY/new_logo_and_identity_for_getyourguide_by_designstudio.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_getyourguide_by_designstudio.php Tue, 17 Jul 2018 04:46:58 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_getyourguide_by_designstudio.php
Categories: News

Spotted: New Logo and Identity for Torchetti by Superklas

Mon, 07/16/2018 - 20:40
New Logo and Identity for Torchetti by Superklas Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/xIHk8xcj8sA/new_logo_and_identity_for_torchetti_by_superklas.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_torchetti_by_superklas.php Mon, 16 Jul 2018 12:36:54 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_torchetti_by_superklas.php
Categories: News

Spotted: New Logo and Packaging for High5 Sports Nutrition

Mon, 07/16/2018 - 20:40
New Logo and Packaging for High5 Sports Nutrition Visit Link

About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/xy9CzBnDN2s/new_logo_and_packaging_for_high5_sports_nutrition.php https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_high5_sports_nutrition.php Mon, 16 Jul 2018 12:31:36 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_high5_sports_nutrition.php
Categories: News

Linked: Papa John's Damage Control

Mon, 07/16/2018 - 16:20
"A Papa John's spokesperson confirmed to the BBC that it will erase its founder's image from all advertising." Given that the founder's image is all over the place, this is going to be a long, uphill battle for the world's third-largest pizza chain. It will Papa John's Damage Control Visit Link "A Papa John's spokesperson confirmed to the BBC that it will erase its founder's image from all advertising." Given that the founder's image is all over the place, this is going to be a long, uphill battle for the world's third-largest pizza chain. It will be interesting to see if a complete brand overhaul takes place. http://feedproxy.google.com/~r/ucllc/brandnew/~3/ADGFgI-Q33c/papa_johns_damage_control.php https://www.underconsideration.com/brandnew/archives/papa_johns_damage_control.php Mon, 16 Jul 2018 06:45:06 -0600 https://www.underconsideration.com/brandnew/archives/papa_johns_damage_control.php
Categories: News

Noted: New Logo and Identity for Instantor by Essen International

Mon, 07/16/2018 - 16:20
(Est. 2010) "Instantor makes people's financial lives easier and helps organizations to understand their customers' true financial capacity. With Instantor's online solutions, financial organizations can increase acceptance, reduce risk, and streamline management. Instantor has 250 integrated banks in 25 markets, with 150+ clients in Europe, “Baller” New Logo and Identity for Instantor by Essen International

(Est. 2010) "Instantor makes people's financial lives easier and helps organizations to understand their customers' true financial capacity. With Instantor's online solutions, financial organizations can increase acceptance, reduce risk, and streamline management. Instantor has 250 integrated banks in 25 markets, with 150+ clients in Europe, South & North America and Asia. Instantor is a Swedish company founded in 2010 with offices in Stockholm, Sweden, Zagreb, Croatia, and Malaga, Spain and employs a team of 50+. In April 2018 Financial Times ranked Instantor as the third fastest growing Fintech in Sweden."

Design by
Essen International (Stockholm, Sweden / San Francisco, CA)

Related links
Essen International project page
Instantor press release

Relevant quote
Based on the notion of ‘making sense of data’, we developed a new logotype, tailored two suitable typefaces, created unique icons, illustrations and animations, and put together a palette mixing contemporary colors with those traditionally associated with the financing industry. The hugely talented Andreas Wannerstedt developed some 3D images for us too.

Images (opinion after)

New Logo and Identity for Instantor by Essen International Logo. New Logo and Identity for Instantor by Essen International Illustrations. "Instantor's products are abstract, super clever and self-learning, bordering to artificial intelligence. But explaining what they do isn't all that easy and making them sellable was an important part of our task. So, we boiled down a plethora of products into five simple solutions, each with a defined target group, name, message, a set of benefits, and unique icons, illustrations and animations." New Logo and Identity for Instantor by Essen International 3D hero illustration. New Logo and Identity for Instantor by Essen International Online presence. New Logo and Identity for Instantor by Essen International Mobile. New Logo and Identity for Instantor by Essen International T-shirt.

Opinion
The old logo was kind of interesting with its notched, italicized serif — a little wonky and inconsistent but interesting nonetheless. The new logo keeps some of the quirkiness of the old one through a wordmark with some exaggerated features like the flat-bottomed “t”s and the long “r” as well as some thick notches where curves connect with verticals. Not to mention the bubbling tittle of the “i”, which is never really explained nor does it make as much sense with the rest of the identity that very deliberately uses evenly-sized circles/spheres yet it makes for an attention-grabbing element. In general it’s still hard to tell what the company does but the identity hints at order brought to chaos and systems brought to repetitive processes while the 3D illustrations have a funny, stodgy-old-bank vibe — in a green felt, brass details abstract sculpture kind of way — but rendered in a contemporary way. Overall, this exudes fintech-ness with a bit more personality than the usual geometric-sans/bright-colored approach.

http://feedproxy.google.com/~r/ucllc/brandnew/~3/cpOChnZY9oE/new_logo_and_identity_for_instantor_by_essen_international.php https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_instantor_by_essen_international.php Mon, 16 Jul 2018 06:13:08 -0600 https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_instantor_by_essen_international.php
Categories: News

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