Brand new

Inside a locker beneath old gym clothes at the New York office of Pentagram, someone found a copy of a first edition New York City Transit Authority Graphics Standards Manual designed by Massimo Vignelli and Bob Noorda of Unimark International in 1970. Design nerds and Pentagram employees Niko Skourtis, Jesse Reed, and Hamish Smyth have put together a minisite with photographs of all 182 pages of the document with extra juicy zoom-in capabilities. Breathe, relax, enjoy. Armin http://www.underconsideration.com

Established in 1999, UK Athletics (UKA) "oversees the development and management of the nation's favourite Olympic and Paralympic sport, from grassroots right through to podium." With the attention gained during the London Summer Olympic Games, UKA decided to launch a new brand, British Athletics, that sort of replaces the UK Athletics name and brand, except it does not. For confusion purposes, "British Athletics will be used in all external communications," while UK Athletics will be "reflecting the governance and NGB duties of the organisation." This article explains much better what that means. The new British Athletics logo was introduced Armin http://www.underconsideration.com

Established in 1999, Futurebrand is a global brand consultancy — "built on an inimitable focus on innovation and the future" for added pizzaz in their own description — with 26 offices in 18 countries and is part of McCann Worldgroup. Most recently Futurebrand redesigned the American Airlines and Fiji Airways identities and were in charge of deploying the Look of the Games at the London Olympics. They first gained attention in 2003 when they redesigned the UPS logo. This week they introduced a new identity for themselves along with new positioning, "We are the creative future company." Armin http://www.underconsideration.com

Established in 2006, Demand Media is a "leading digital media company that informs and entertains one of the Internet's largest audiences, helps advertisers find innovative ways to engage with their customers and enables publishers to expand their online presence." They manage the immensely popular sites eHow and Cracked as well as livestrong.com and indieclick.com, among other smaller sites and services. This month Demand Media introduced a new identity. Armin http://www.underconsideration.com

Founded in 1682, Philadelphia is "one of the leading cities in the world. Located in between New York City and Washington D.C., 40% of the U.S. population is within a day's drive." This succinct description — more facts here — comes from the Philadephia Convention & Visitors Bureau (PHLCVB), the official Tourism Promotion Agency for the city and the primary sales/marketing agency for the Pennsylvania Convention Center. Its mission is to "generate economic impact and job growth by increasing the region's hotel occupancy and revenues" as well as doing "whatever it takes to attract ethnically diverse regional, national and Armin http://www.underconsideration.com

The common theme in this week's Friday Likes is that some thinking has gone into them — not that past Friday Likes didn't have any thinking, but these have a stronger bent on concept than usual. Armin http://www.underconsideration.com

Founded in 1977 in New York City, The Vitamin Shoppe has grown to be one of the largest purveyors of nutritional supplements in North America with over 500 stores and 20,000 unique SKUs. According to their website, The Vitamin Shoppe is the "first and only choice of people seeking to fulfill their health and wellness needs." Sam Becker

Joining the league as an expansion team in 1995, the Jacksonville Jaguars play in the South Division of the American Football Conference in the NFL. The team has done well over the last seventeen years, winning two division championships and making six playoff appearances. Yesterday, the Florida-based team announced a new identity to replace the one they've playing with since the beginning. Armin http://www.underconsideration.com

Entering the market this week is the newly Food-and-Drug-Administration-approved Alipazone — brand name: Ablixa — an antidepressant drug of the "selective serotonin reuptake inhibitor (SSRI) class" that has been produced to treat major depression, and is prescribed off-label for other conditions. The logo, packaging, and advertising have been designed by Pentagram partner Emily Oberman. Armin http://www.underconsideration.com

Book, high-resolution PDF, and online access are now available for the 2011-12 FPO Awards, celebrating the best print projects from around the world. The book features a sandpaper varnish on the cover that is great for scratching. PS. High resolution PDFs are also now available for the 2011 Brand New Awards. After choosing to forego that option many of you asked about it, so we are bringing it back. Armin http://www.underconsideration.com

No big projects to start off the week, so we'll turn to Brazil to get Monday started and perhaps continue with a few simple, logo-only reviews this week. Established in 2009 with the merger of Perdigão (est. 1934) and Sadia (est. 1944), BRF (originally BRF Brasil Foods) is one of the world's largest food companies managing some of the most popular consumer product brands in Brazil like the previously eponymous Perdigao and Sadia, and Batavo, Elege, and Qualy. BRF operates over 50 production facilities and distribution centers and employs more than 115,000 people. This past January they introduced a Armin http://www.underconsideration.com

The early-bird prices for the 2012 Brand New Awards will end today, February 1, 2013. You have all day and all night. Prices will go up on Saturday morning and are changed manually (so you can wake up extra early and beat me to it to get in a cheap entry at the last minute). Armin http://www.underconsideration.com

A burger, a shawl, and a construction company walk into a bar. They end up on Friday Likes. (Man, I need to work on my Friday Like intros a little harder). Armin http://www.underconsideration.com