First Presbyterian Church
Logo redesign for First Presbyterian Church of Fort Lauderdale, Florida.
The goal was to redesign the old logo in a stylized, illustrative manner, making it more welcoming, contemporary, friendly, casual, & upbeat.
The client specified a rendering of the church’s architectural arch and cross in a particular perspective, and required an emphasis on the church's nickname, “First Pres."
In this logo, exacting vectors emphasize the architectural soundness of the church — a metaphor for the concept of faith as the solid foundation in one's life. Hatch shading adds gradient dimensionality, enabling it to easily reduce down to 1-color. Colors are indicative of the building itself, including terracotta roof.
- Jon Stapp
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