The Macaco Chines is a personal project in the making of garments and accessories, produced mainly with African fabrics. The type of products is varied as the colors and patterns of the fabrics with which they are made. It was proposed the development of the brand through a rebranding, which generates a more creative, refined, appealing and simple to produce image, which was translated in the development of Identity.
The development of the Corporate Identity of the brand was inspired by Africa, the Orient, a childish game and an animal. Transmits fun, joy, relaxation, creativity, customization, differentiation, simplicity, contrast, comfort, ruggedness and cosmopolitanism.
In addition to the logo, a symbol was created with two complementary versions, and some patterns inspired in ethnic motifs that are assumed as part of the visual identity.
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- Uploaded on:
- Tue, 11/13/2012 - 14:39
- Tania Raposeiro
- Designer's Company:
- tr I Tânia Raposeiro I Arquitectura e Design Gráfico
- Designer's Website: