Project Homecoming, Inc.
Project Homecoming is a community development organization based in New Orleans. We are committed to building quality homes for families who are low-income, uninsured, underinsured, disabled, and elderly. With the help of volunteer labor, we make rebuilding affordable for those who would not otherwise be able to return home.
Since its inception in 2007, Project Homecoming has completed over 150 homes with the help of 10,000+ volunteers. Beginning as a disaster response organization servicing those affected by Hurricane Katrina, Project Homecoming was eventually incorporated as a 501(c)(3) in 2010. As the organization continued to grow, the need to develop a unique identity and brand became apparent.
The process for designing a new logo began with identifying the true essence of Project Homecoming and it’s history. The result is an image that recalls the roots of the organization’s humble beginnings, while simultaneously embracing the growth experienced over the past few years.
The centerpiece of the logo features the Fleur de Lis, a symbol which has and will always be the iconic image of New Orleans, thus underscoring our dedication to the city. Supporting the Fleur de Lis is the gold V, which is symbolic of our dedicated volunteer base that returns year after year. The subtle outline shape that bonds these two images together is the pitch of a roof and base of a house, reflecting our growing reputation as a quality builder. The backdrop of blue, what we call 'blueprint blue,' also reinforces these ideas.
- Christopher Beck
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