Harder than bending steel with your bare hands, usually one's logo is a major undertaking. You're always your biggest critic.
I wanted to figure out how the curves of both the "S" and "B" can interact and become one with each other. Simplicity was part of the objective. So finally, one half oval did the trick.
- Stephen Baum
- Designer's Company:
- Stephen Baum – Advertising Art Direction
- Designer's Website: