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Babyfirst mutations

Babyfirst mutations logotype
Hong Kong flag
  • BABYFIRST is a joint venture retail store selling high-end childcare products in Mainland China between local and foreign businessmen. The design brief stated the need to convey the company’s ‘foreign origin’ but to cater to local tastes and cultures. It is a Chinese tradition to swaddle a newborn baby in red to confer on it good fortune. The pacifier communicates
    well-being and ‘foreign’.
  • Hong Kong / clothing
  • comment on this logo
  • download (AI, 1242270 byte(s), uploaded on: May 25th 2009, last modified: May 25th 2009)
  • logo author: Brian Lau, Lilian Chan contributor: Wolda

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