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567

Brief from client 

Local fitness club asked me to create a logo.

4 Comments

Waffles's picture
233 pencils
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That takes far too long to figure out. In fact, I didn't actually figure it out. I thought it was 557 until I saw the name of the post.

Lilac isn't a bad colour, (personally I love it) but I hardly ever see it in a logo, certainly not one for a fitness club and mixed with cyan and bright orange. It is just odd together.

The font you picked looks like a futuristic sci-fi font. What kind of gym is this? Do they have hover treadmills?

Overall this is just a confusing mess that doesn't say, gym, fitness, or logo. Sorry.

xKillswitch's picture
424 pencils
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Confusing mess indeed. Unreadable.

ckoens's picture
22 pencils
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I don't mind the digital display font, per se, because exercise equipment has that type of display, but the treatment used is difficult to decipher- I read it as SG at first glance. If they want the digital display font, I'd use it in traditional baseline alignment & put a tag line in a complementary/ supporting font.

Also, choose new colors. Pastels don't really exude fitness or energy.

webhunter's picture
47 pencils

Oeh i read "SS" (WW2 military group) don't know if thats on purpose (since i don't know the context)

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