Brief from client
create natural, hands on feel and symbolize partnerships, people working with people.
The enterprise brings together constituents from three sectors: the development community, the private sector and the 4 billion people at the Base Of the economic Pyramid.
Working in dynamic synergy, three interdependent, yet discrete figures soar towards empowerment, each adding momentum to an empowering the other.
Figures represent three communities:
1. The Private Sector (big business)
2. Development Community (NGO's, the UN and governmental development organizations)
3.Local Base Of Pyramid communities.
The colors represent the blue sky, green earth and the blue-green oceans.
The enterprise strives to build partnerships among these communities to create what the UNDP calls Inclusive Market initiatives: systems where the rural poor take stakeholder roles across the supply chain in participating companies, as vendors, distributors, suppliers, franchise holders, trade partners and employees, not just as consumers.