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AIDL Logo

Brief from client 

The name of the company is Aviation Infrastructure Development Limited, this is an Aviation related company, use your initiative.

3 Comments

Shawali's picture
1375 pencils
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A bit better but there's still some room for improvement. The paper plan is still too small. Look at the thumbnail version of your logo; you hardly see what it is.

The wing is definitely too close to the trail. Globally the perspective makes it even harder to identify. And that bright blue is non consistent with the rest of the logo.

Racealistic's picture
66 pencils

You are using very cold colors. And it isn't much of an improvement from your first version.

You don't necessarily have to use a plane to showcase aviation development. First thing i would try do to with this theme is something with: Wings, aviator goggles, engines. The stylized word mark is also a symbol now. Its getting too crowded. There is no unity.

Good luck on this.

Varansl's picture
11 pencils
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I like the concept, and I agree with what is being said above. The plane is too small, and too close to the swoosh. What does it look like without the plane? When it was a thumbnail, I couldn't see the plane but I thought "Aviation" just glancing at it. I think that the big swoosh really conveys the idea more than a paper airplane.

As for the colors, I'm not a fan. If you are having trouble figuring out good color combinations, than this site: http://www.colourlovers.com/palettes is a great place to look at palettes that other people have made. You can even type in the hex code for a color you like, and see how other people have used it in a palette.

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