Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community.



American Parks & Harmony

Brief from client 

So I'm working on the actual branding for my line of parks logos.

I loved the idea of something typography based to contrast all the illustration work I put into the collaborative designs. That way it wasn't overbearing, however still tied into my collection.

I'm attaching the same logo in black, in a single color, and in my gradient technique.

3 Comments

j.o.y's picture
205 pencils

**Just my opinion** I would remove the flourish from the A in American, let the adorable ampersand be the fancy part. And I would curve the bottom of the badge like the top and let Harmony follow that curve.Or even make it straight? Not feeling the text in a V shape. I am on the fence about the font for Harmony- right now you have 3 (technically 4?) fonts in one small badge. It may look more "harmonious" if the font matches parks =)

ErinsSonicYouth's picture
45 pencils

It's actually only two fonts, one is just the serif version and one is the slab. American is the *second* font.

I'm not just tossing blue into the single color version, what earthly sense does that make.

I'm confused as to why my original image was cropped, but ohwell

Shawali's picture
1197 pencils
Idea
updown
Symbol
updown
Typography
updown

I like the intention behind this logo. You tapped right in the kind of vintage typography based shit I love.

Now, there's way too many different fonts in there. You need to simplify this.

But there's definitely something good going on there.

Version history

  • Version 1

    • I 100%
    • S 100%
    • T 50%
    • C 100%
  • Version 2

    • I 100%
    • S 100%
    • T 100%
    • C No votes yet.
  • Version 3

    • I No votes yet.
    • S No votes yet.
    • T No votes yet.
    • C No votes yet.

iStock Offer