Arthur Mani ltd.
Brief from client
Arthur Mani Architects (AMA or Arthur Mani ltd.) is a young Architectural practice based in London and Paris. AMA's Architecture is "network-driven" meaning it is collaborative and linked to environmental, structural and cultural constraints. AMA's design process is fully focused on the client's desires and is driven by computational design tools as well as a multi-disciplinary approach to Architecture. Our aim is to create spaces that are playful, sensitive and unexpected.
AMA's logo should give a sense of the practice's networked, collaborative, playful and computational approach to Architecture. Inspiration could come from tube maps, Alexander Calder's mobiles, road networks, trees, leaves, corals, clouds, bird swarms. It should be as striking, simple and elegant as Louis Vuitton and Yves Saint-Laurent. It could be colourful if done subtilely (possibly through gradients).
Thank you very much for your feedback. Below is a list of the changes for logo 2:
1)The nodes of the network are much smaller (same size as the dot over the i of Mani).
2)More nodes to the network to make it more like a network. It could be a plant not just a tube map now.
3)Logo less "horizontal" (no beginning no end).
4)The letters are behind the network to emphasize collaboration over ego.
5)Having two layers also create a sense of space...
6)Two hills (the A and M) are guiding the network. This might add a bit of Architectural quality to it?
7)Two colours, grey and black to keep it simple.
8) The Serif font looked too classic. After trying many fonts I kept Aharoni. I could change it. It's the only font that made the AMA letters stick out..
The subway reference is a conscious one. As pure network, unexplored, mysterious, useful, It is for the client one of the most intriguing "architecture" :)
Have a look at it in context: http://www.arthurmani.com Looking forward to hearing your feedback.