Arthur Mani ltd.
Brief from client
Arthur Mani Architects (AMA or Arthur Mani ltd.) is a young Architectural practice based in London and Paris. AMA's Architecture is "network-driven" meaning it is collaborative and linked to environmental, structural and cultural constraints. AMA's design process is fully focused on the client's desires and is driven by computational design tools as well as a multi-disciplinary approach to Architecture. Our aim is to create spaces that are playful, sensitive and unexpected.
AMA's logo should give a sense of the practice's networked, collaborative, playful and computational approach to Architecture. Inspiration could come from tube maps, Alexander Calder's mobiles, road networks, trees, leaves, corals, clouds, bird swarms. It should be as striking, simple and elegant as Louis Vuitton and Yves Saint-Laurent. It could be colourful if done subtilely (possibly through gradients).
After a majority of experts said that Mamou-Mani was much better than Arthur Mani on Quora (link below) I have decided to stick with it. I have tried a new design which I think works much better than the previous version. What do you think? Done?
Logo in context: