Arthur Mani ltd.
Brief from client
Arthur Mani Architects (AMA or Arthur Mani ltd.) is a young Architectural practice based in London and Paris. AMA's Architecture is "network-driven" meaning it is collaborative and linked to environmental, structural and cultural constraints. AMA's design process is fully focused on the client's desires and is driven by computational design tools as well as a multi-disciplinary approach to Architecture. Our aim is to create spaces that are playful, sensitive and unexpected.
AMA's logo should give a sense of the practice's networked, collaborative, playful and computational approach to Architecture. Inspiration could come from tube maps, Alexander Calder's mobiles, road networks, trees, leaves, corals, clouds, bird swarms. It should be as striking, simple and elegant as Louis Vuitton and Yves Saint-Laurent. It could be colourful if done subtilely (possibly through gradients).
After a majority of experts said that Mamou-Mani was much better than Arthur Mani on Quora (link below) I have decided to stick with it. I have tried a new design which I think works much better than the previous version. What do you think? Done?
Marketing discusssion:
http://www.quora.com/Brands-and-Branding/Is-it-better-to-have-a-distinct...
Logo in context:
http://Mamou-Mani.com
5 Comments
is ok as it sounded before, no need for a change, you start to abuse this logo and the name. Now if you would stop to version 7 or 8 would be perfect. We , as designers or architects or artists are to give more attention to this things, but this is already too much. Remeber a name is nothing but a bunch of letters, what matters, really is what the people behind that name did....
Well based off the new name and the new logo i like it.
i do agree with hueroth tho, but i do like the overall look of the new name and symbol
I would make look more like outlined circles with connectors to show Networking, and stack a bunch going up and getting smaller to show a building and Architecture. and I would leave AMA name and Not MM or MMA...
I think that getting rid of 'architects' was a master stroke. It makes the the ^s a much for interesting feature and the emblem more prominent.
Equally, the symmetrical logo works far better (although I'd shy away form the gradient).
My only criticism isn't really a criticism, but I wonder whether 'MAMOU-MANI', with the feature As, might work even better without the emblem.
I'd go with this iteration @arthurmani, this would work without the gradients and as a single colour. Not the most original idea for a logo, which was mentioned in the comments of the previous versions. Although, speaking for myself, creating a completely original logo is in itself quite a difficult task.