ATOMIC ADVERTISING

I like it. The execution of "atomic" needs more attention but generally speaking I think it's a good idea.

The black triangle next to the "c" has no clear purpose there.

The red version looks better, work on that one.

Right now it is very hard to read. I would like to see it in one color- no gradient treatment- and without the triangle at the end.

I would take out one of the zigs.. it looks like 2 "M"'s and makes it that much harder to read.

The execution is poor, making it even more "chunky" looking.

I would try one without the white lines separating the letters just to see what happens.

You may have the beginnings of an interesting graphic mark- but it isn't there yet.

I don't think that it can be read. At first sight it simply set of sticks, letters in particular a, o, c are made carelessly. What the dark triangle means in the end?
If I haven't seen on a tab atomic advertizing, I never would guess that there is written...

its interesting for sure

This is pretty unreadable and depends only on color/shadow effect to work and that is never a good solution.
Not working for me at all.