Avdon Ensemble Logo
arrethtrae2012 | Tue, 08/04/2015 - 15:37
Brief from client
I created this logo for a small vocal ensemble that I sing in. I wanted something that was simple, classy, and professional. This was the end result from a multitude of trials.
The O in Avdon is a whole note - obviously symbolic musically, but also symbolic for its wholeness.
I also created a symbol to go with the logo as part of our branding - not as the logo itself, because adding it cluttered the logo up too much. I could have just used the symbol, but as small a group as we are, I felt that our name was necessary to generate instant recognition. Any suggestions?
2 Comments
I should explain the symbol. It's made to resemble an infinity symbol ("eternal" part of the tagline) and a treble clef on its side (the "worship" part).
I like the infinity symbol logo, but some critiques on that.
The curves could be fine tuned to look cleaner and more consistent, also on the green portion, how you follow the width of the end of the top infinity loop and then it gets fatter then smaller again, I almost think it getting fatter is unnecessary on account it gets thing again right away. The main logo could use some more imagination, it looks clean though.