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avtech

sureukis | Mon, 04/25/2016 - 10:37

Brief from client 

logo can be logo-gram, logotype or mixed.

3 Comments

JonAtkinson's picture
217 pencils
JonAtkinson | Mon, 04/25/2016 - 21:24

Maybe I'm missing something, but I don't understand what is going on with the symbol. I get being shaped like an A but what is the extra bit on the right side?

j.o.y's picture
238 pencils
j.o.y | Mon, 04/25/2016 - 23:45

I don't understand the symbol- it's not quite an A and it's not quite a tent.... please explain what you were going for here!

StyxLady's picture
2 pencils
StyxLady | Fri, 04/29/2016 - 23:46
Symbol
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I agree with the others about the symbol being a bit of a mystery. In addition, the gradients on the symbol will be hard to reproduce in some formats. Simple and 2D usually works better!

Where the font is concerned, there seems to be a disconnect between the words and the font. You used a rounded font, but the word adventure AND the word technology both evoke a sharper, harder feeling, maybe some italics to portray movement or advancement?

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