Car accessories shop
just don't go with that...
The idea is not bad, altough if I was the client I'd ask you why you chose to use a car interior item instead of the outer decoration. I think the bigger problem is the typo...this thing is way too crowded and would be hard to use for example on a web page. The one with the flame is simpler and thus better I think.
I like the idea really but yet again i think you have to much going on here!
simplify and maybe better fonts! =)
This typeface is too much lollypop - kiddys stuff. looks like accessories for playmobiles.
I think you have a great idea here. Just simplify it significantly.
I agree with Monito and Theo, I really hope you find a good idea.