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Beach Hou$e Version 2

Brief from client 

The logo is for a clothing line named "BeachHou$e", and the only real requirement from the client is that the S in House be a dollar sign.

I felt as though something was missing, so I played around with adding a "patch" like sun behind the main logo.

I also worked the E in HOUSE to conform to the sail, instead of leaving it awkwardly sticking out on the end.

Any critique or tips are welcomed! Thanks for your help :)

5 Comments

lifestyle_x's picture
8 pencils
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The yellow/sun doesn't add anything, it fills up some space but that's all. I would drop it because of the logo is containing too much "stuff". I more like your first version.

xKillswitch's picture
424 pencils
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Less is more. Adding things for the sake of adding things isn't a good idea. Also, your "S" doesn't read as a "$", it simply looks like you forgot to layer your shapes correctly.

To be honest, your shapes could use a lot of work. The boat would be far better as a singular solid shape, rather than different colors and shapes. Same goes for the sun, if it MUST stay. Your text also has a white outline which it doesn't need, since you're using dark text on a light background. It would read just fine without.

I guess all in all, take out things that aren't necessary and don't add anything. This is a logo, not an illustration. Refine your boat a bit, make it a flat shape, and clean up little things here and there. And come up with a better solution for your S/$ idea.

Shawali's picture
1375 pencils
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I agree with the above comments. Way too complicated overall and that S looks nothing like $. And the E doesn't "conform" to the sail. It just got awkwardly stuck in in it.

I also can't help but think that you made this directly on the computer, without any prior sketching, which is, at least in my opinion, the most essential step of the creative process.

I'd restart from scratch, with 1) inspiration (www.stocklogos.com www.dribbble.com www.logopond.com) 2) research (nautical themed logos, what the competitors have), 3) then sketching. A lot of it. 3) A finally execution on Illustrator, without all these cheap tricks like strokes.

Good luck!

illsupreme's picture
3 pencils
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font extremely plain. check out dafont.com for 1000s of free fonts. It is very busy. All great logos are simple. The simpler the better.

cooperads's picture
195 pencils
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Does this logo have anything to do with Ty$, a rapper who put out the Beach Hou$e album? If so, this logo is useless. I had to Google to see what Beach Hou$e was about. If this isn't about Ty$, then your client needs to rethink the name.

Version history