Best Aghveran Resort
Brief from client
This is for a resort hotel (60 rooms) in Aghveran, near Yeravan. They used to be under Best Western franchise for 4 years, but decided to cut the costs. Before that they were Aghveran Resort for 2 years.
- 95% of customers are local Armenians from Yerevan (capital)
- 70% of customers are leisure
- 30% of customers are corporate/conferences
They want to serve both segments.