Bumergang
cristiano.togni | Thu, 04/23/2015 - 20:15
Brief from client
Logo for a food distributor.
Needs to look simple, clean, strong
The boomerang silhouette became a smile. The client is in doubt about the background colors, between red and brown.
11 Comments
I see a banana instantly - boomerang has a slightly different shape. Also, by composing a boomerang under double " oo " it reminiscent a duck's face or an ostrich. But the bottom line is that I do not sense a food or a frozen food at all.
see if you think this will work in you idea!
Sorry, Abbas, now that looks as a monkey face... Some fine tuning is a must to polish that boomerang shape. Also, now this clever idea hits me while looking at this - what if you would make all the negative spaces in letters with boomerangs and keep only one color?
Thank you for the feedback. I agree with you, but i if I shape the boomerang in order to become a smile. Do you think it works under the double OO?
no need to reshape Boom.. as you know we guys are not into A FOR APPLE i think this is enough to Convey your message :) just an idea from my side :)
this is monkey face which is faraway from our icon
I don't think that placing a boomerang below double OO plays any extra effect in your project. Think of this first : your title is BOOMERANG + boomerang by itself under - is that really a sharp and unique message? You could made a whole script in a shape of a smiling boomerang - that might be a solution and a sharp visual effect. Right now that banana/yellow thing looks very much as AMAZON smiley. Hope that my suggestion will help you. Good luck.
i totally saw amazon smile as well :) I like the font
amazon is far away from this
Abbas, now you at a are beating a dead horse. If two people told about a similarity of your concept with amazon - trust me that it will be more to follow. Rethink your concept over, but it doesn't mean that you have to start from zero. Boomerang is a weapon and a very aerodynamic, by the way with a return impact - you didn't express that in your concept never mind a frozen food distribution, which is a key factor of your concept. By the way, if you look again at an arrow part from a smile of amazon logo that you upload - that is in fact is a boomerang very well captured. Hope that you'll think about what I said in here. Trying to help you.
Brother i QUIT :)