Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community. Search and download vector logos in AI, EPS, PDF, SVG, and CDR formats. If you have a logo that is not yet present in the library, we urge you to upload it. Thank you for your participation.

Chill

Brief from client 

A logo for an air conditioner company.

11 Comments

mahayni's picture
195 pencils
Idea
updown

Looks fine to me. Just thinking how would it look like if the (C, h, l and the fan) where top aligned.

Franklin Design's picture
7 pencils

Not bad, would be tempted to try and make the ends of the fan blades match the caps on the letter :)

or work on the fan blades abit, they feel detatched from the text

cmag77's picture
7 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

Good Job but you can try enlarge a little bit the text (Air Cond Fitting) for a better balance in the base of the logo

jon_askill's picture
49 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

I like it overall but my main issue is the propeller blade. I think it needs to be more angular, symbolic and slightly smaller... maybe how mahayni suggested.

tamersamir's picture
12 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

i think the fan is more associated nowadays with wind electric power than with air conditioning, but anyway nice job

Shawali's picture
1375 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

I can see this logo working, but it needs some major fine tuning.

The first thing that strikes me is that the fan is a bit squizzed against the L on the right. And meanwhile, the empty space directly on its left makes the whole thing off balance.

I would pick a different font, maybe a thinner one, probably sans serif, so it doesn't poke the fan, if you see what I mean.

Overall, I'd say the symbol is overpowered by the word mark, while it should probably be the other way around, or at least more even, in terms of prominence.

You are definitely on the right track. Keep it up!

ricardozea's picture
22 pencils
Idea
updown
Colors
updown

Colors are spot on for me. I also like the use of the propellers with the logo, albeit using them on top of the 'i' may convey the idea of a wind turbine.

The blades need work. They don't appear to be symmetrical. Plus they look too simple when compared to the typeface.

Maybe try to use a sans-serif typeface for the tagline to allow the elaborate typeface of the logo gain a bit more prominence.

I understand is because of the blades, but the kerning between the 'h' and the 'i' is smaller than the 'i' and the 'h', try to keep them even, the serifs in this typeface are very telling so differences like this one are quite evident.

Good job overall.

ulysse pradvertising's picture
10 pencils

Thanks for your advice! It's only a preliminary sketch. I'll improve it based on your comments.

Cesardesign18's picture
58 pencils
Idea
updown
Symbol
updown
Colors
updown

I like the idea though, I share the cometary anteriotes.
Keep working on improving it.

jazzerbet's picture
2 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

My main issue is the propeller blade - jon_askill said that to. Maybe a ltlle bit smaller or big inside the letter C. Just saying maybe!

nick crown's picture
12 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

good idea,good font remember the freeze,the cold

Version history