ClearWater
Dorian Black | Sat, 12/31/2011 - 14:23
Brief from client
Builders company, Miami Florida
Brands of the World is the home for the largest library of freely downloadable vector logos, yearly logo awards celebrating the best identities and a logo critique community.
Version history
Version 1
- I
- S
- T
- C
5 Comments
I like this a lot, very clean very well spaced & the symbol will be easy to identify with
The symbol isn't very well executed- the "C" doesn't flow.
There seems to be a constant through all the logos of yours I have seen so far:
Gradients that aren't necessary and tag lines that are too small and too light. Most of them would be much better if those 2 points were fixed.
That shield needs a lot of attention.
The "c" pretends to be a wave but fails. then the other wave under the "c" has no business there. The gradient is unnecessary.
The tagline is too small and uses the same typeface as "CLEARWATER", a definite no-no.
Only thing that works here is title typography, your graphic mark is hideous and tagline is practically invisible.
nice job but maybe work the flowing of the "C" more. Tagline should be a bit more visible too