CONNECT 4 LIFE
MktgMarkG | Mon, 02/23/2015 - 07:21
Brief from client
Brief from client
According to a landmark 2012 study, nearly 40% of America’s homeless youth identify as lesbian, gay, bisexual, or transgender. The LGBT Technology Partnership has developed the Connect 4 Life project to partner with the tech community as well as organizations serving homeless LGBT youth to offer free cell phones and a limited service plan to LGBT teens experiencing homelessness. Studies have shown that this is a relatively easy structural way to get them off the streets
Develop a logo for Connect 4 Life that speaks to all stakeholders from potential sponsors and donors of the project to corporate and government entities while also connecting in some way to the problem and the youth.
3 Comments
I like the colors of the text but i think the inverted E is totally unecessary, and it looks like "4 lif3" the symbol has personality, so the text just needs to fit
I'm still not sold on the symbol. The curves of the hear need some major tweaking and I don't really see what these two dots are doing there. The seem a bit superfluous to me.
I am also not a fan of the font work. Especially that "4 lif3" thing, which is really dated and corny.
Still, this quiet an improvement from the first version.
Keep it up!
Can you make the heart any fuller? It seems a bit cramped compared to the other corners.
Overall, I like this. The two figures hidden in the symbol is very clever. I think I share the sentiment, however, that the "4 lif3" thing is rather silly. Especially the 3, lose that.