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Crack

Brief from client 

I was given no direction on this one as to the brand/identity. It's for a friend who has done around 200+ tattoos.

Trying to keep it symmetrical.. Opposed to the left/right version

7 Comments

alancontato1's picture
1 pencil
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Achei muito simples!
Mas a ideia é um pouco interessante

JoshTMoore's picture
60 pencils

I like the other version better

splashster's picture
121 pencils
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Can you give some explanation for that 'A' and 'K'? They seem totally meaningless to me.
What is the significance of those letters that they need to be executed like this?
If they are meant to symbolizing 'crack' I don't see it, sorry.

How about you use normal typography for all letters and just 'crack' central A?
That way you will get balance and meaning in this logo.

zindigi's picture

I am attaching the "original" design, where I emphasized the C/K. Thus making it more symettrical by changing the A.

I guess the font was designed to look a little more "edgy" than a typical off the shelf font.

I found this logo I'm attaching to just not create any forward-flow, and seemed a bit depressing with the "drooping" C/K.

So, ultimately I got lazy and didn't change the A back, because I kind of grey to like it. And modified the K to have it flow with a Left-to-right logo.

So you're suggesting to shrink the A, and how could I create some more 'movement' within the logo?

Thanks

zindigi's picture

I am attaching the "original" design, where I emphasized the C/K. Thus making it more symettrical by changing the A.

I guess the font was designed to look a little more "edgy" than a typical off the shelf font.

I found this logo I'm attaching to just not create any forward-flow, and seemed a bit depressing with the "drooping" C/K.

So, ultimately I got lazy and didn't change the A back, because I kind of grey to like it. And modified the K to have it flow with a Left-to-right logo.

So you're suggesting to shrink the A, and how could I create some more 'movement' within the logo?

Thanks

splashster's picture
121 pencils
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Not sure what to tell you about this. Playing with letters in a word mark requires a good creative idea to make it work. Usually designers try to put in some symbol that has some meaning.
In my opinion you can go 2 different ways: make a word mark that resembles a tattoo style lettering or go for a cleaner word mark but with a clever symbol 'hidden' inside it.

botw's picture
188 pencils
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Not cool enough for a tattoo company. Start over fresh.