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Cross Keys

Brief from client 

real estate company logo

i have created this one for a real estate company.

9 Comments

cooperads's picture
195 pencils
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I am not fond of the font and I realize the name is dictating the icon. I just think it is a bit trite. If you Google Cross Keys, there are a bunch of logos that feature crossed keys. I like the colors, but they are similar to Century 21. I would love to see some ideas that are a bit more subtle in relation to the keys. This looks like clip art and about 15 minutes in Illustrator. Sorry.

darkreixor's picture
76 pencils

don't be sorry, i'm here to learn from mistakes, not to receive praises.

The customer requested simple "crossed keys" so that's what i gave them lol
i might wanna rethink it though.
(i didn't think of century 21, i just love gold and black :))

thanks for the input!

xKillswitch's picture
424 pencils
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http://www.cartoonkeytoheaven.com/antique_key.jpg

Here's an example of a more interesting key. But also spend more time with your typography. The font looks very dated, and you're also running into space issues with the subtext.

darkreixor's picture
76 pencils

ok, but what do you mean by dated though ?

xKillswitch's picture
424 pencils
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The use of italics, mostly. The font could stand to be less script-like as well.

darkreixor's picture
76 pencils

allright so i have followed your advice !

i realized the keys were too dull and too bold, i also changed the font for something non scripty and non italic ! it looks more modern and bolder.
And i've fixed the subtext spacing.

xKillswitch's picture
424 pencils
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Go ahead and post it as a new version for proper critique. You'll get better responses thst way.

matijosaitisa's picture
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In my opinion i would definitely change font. From then we start again

Stephen Fitzgerald's picture
405 pencils

This is the weaker version of the 2
Version 2 is a keeper.

Version history