Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community. Search and download vector logos in AI, EPS, PDF, SVG, and CDR formats. If you have a logo that is not yet present in the library, we urge you to upload it. Thank you for your participation.

Day Fresh Milk

Abbas Naqvi | Thu, 03/26/2015 - 08:33

Brief from client 

Dairy Land (Ptv.) limited. now looking for re-branding their Day Fresh Milk with the new & fresh look.

10 Comments

Abbas Naqvi's picture
29 pencils
Abbas Naqvi | Thu, 03/26/2015 - 08:39

Logo presentation...

Shawali's picture
1375 pencils
Shawali | Thu, 03/26/2015 - 09:56
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

This one is the weaker of the lot. It's hard to read, especially when it's small and purple is definitely not a color I associate with milk. It makes me think of Milka, a chocolate brand, and the main culprit for my few extra pounds =)

Waffles's picture
233 pencils
Waffles | Thu, 03/26/2015 - 19:16

1% Milk in Canada is purple, so it is a colour I associate with milk. However, as you see below that shocking pink 2% milk is just too hard to pass up, so I buy that.
Because... pink!

darkreixor's picture
76 pencils
darkreixor | Thu, 03/26/2015 - 20:29

best chocolate ever / j'adore milka!! ca n'hexiste pas ici :(

hueroth's picture
247 pencils
hueroth | Thu, 03/26/2015 - 15:56
Idea
updown
Symbol
updown
Typography
updown

add more action and simplicity to the font. The fluffy , fat is hard to read (as the Shawali mentioned above). Also use the fluidity in your advantage making wonderful ligatures and swirls, but dont go childish, go friendly.

Waffles's picture
233 pencils
Waffles | Thu, 03/26/2015 - 19:07

Australian milk bottles are so much different than what we have here! Also, our most famous milk brand is famously shocking electric pink...
(Yes you can buy it in bags as well)

Oh! And your logo. This one I like the least. :) The other two it is hard to pick a favourite.

xKillswitch's picture
424 pencils
xKillswitch | Thu, 03/26/2015 - 21:54

It seems we are split as a community as to which one is our favorite!

botw's picture
224 pencils
botw | Tue, 03/31/2015 - 15:33
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

Overall the feeling of the logo is good. It feels milky and fresh. You need to work refining the elements. Also, the purple color doesn't work for milk.

Waffles's picture
233 pencils
Waffles | Tue, 03/31/2015 - 17:11

There is a lot of people here that think that purple cannot work for milk...
I simply don't see why not. Both are cool (in different ways) and purple stands out as hardly anyone uses it for advertising.

If used correctly it can be very good branding (such as with our hot pink milk)

Also, here is some purple milk.

dionisdei's picture
57 pencils
dionisdei | Wed, 04/08/2015 - 09:27
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

The last two version are really great, I like the evolution. However, I see the final logo as a combination of these two: from version 2 keep the font and the blue color, but don't fade it to black, it's just too dark. And from version 3 I really like the sticker shape and the position of the sun, that it's not behind the text. Great job so far, looking forward for the final version

Version history