Designs Unlimited, Inc
Art Dept | Tue, 09/25/2012 - 00:06
Brief from client
For the company at which I am employed. Screen-printing, embroidery, promo items, and graphic design services. Wanted to have those elements communicated in an initial-based logo.
5 Comments
Looks a bit like a sperm
Apart from the bloody sperm thing it's pretty crowded, very difficult to figure out. The font down is not pretty either, not a good choice.
I guess I'm just not feeling this at all. I think I understand what you're going for, but it's just too much. I don't understand the big red drip between the D and the U, it seems unnecessary and it's kind of garish. ('bloody sperm' made me laugh, oscar!)
Also, it looks like you've clipped the bottom of "unlimited" off- don't know if that's just the image that you uploaded getting unfairly clipped or if you accidentally did it in InDesign/Illustrator whatever.
Maybe try taking out the red drip, separating the D and the U a bit, and THEN seeing how to incorporate the needle and thread idea!? (And if you're wanting to incorporate the screen printing, maybe think of some other idea rather than the drip!?!)
Looks like a nasty tongue. If I saw this on a website or store front I would stay clear.
Why a needle?