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Device Surgeons

Brief from client 

Just needed a new logo created.

Logo for an electronics repair shop. Computers, tablets, phones, etc.

5 Comments

Shawali's picture
1194 pencils
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I read "devoce". The cliparty mouse does not look like an i, unfortunately.

Also with a name like that, I thought it was something medically related (the sinusoïde doesn't help)

FleepFlorp's picture
1 pencil

As far as the devoce goes, i could see that at a glance. With the mouse, im not entirely sure how to make it so it wont be cliparty?

With the name, i cant really do much about that, since that is there name and all.

What do you think could be done to make it stronger? Getting rid of the heartbeat wave, and maybe making a different graphic instead? Changing the mouse to a normal letter and adding the technology aspect somewhere else?

This wasn't really a critique, more of just saying whats wrong with it.

fredrg's picture
79 pencils
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The big problem with using a literal symbol with something like technology is that everything changes so fast. The mouse in particular is becoming obsolete (one with a cord even more so), the heartbeat symbol does't say anything about the business and would be more suited to a Miami Vice era logo. I like your font choice, this might be a good candidate for a simple more abstract symbol, something easily recognizable and unique. Unique is going to be the challenge.

Shawali's picture
1194 pencils
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This

JNF Design's picture
11 pencils
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Picture this, a surgeon doing surgery on a misc. device.

OR

Make the type look a bit more techy and have some guy tinkering with a letter

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