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DORWELL

Brief from client 

Mattresses and pillows brand

The branding agency BFP (Brands For Planet) has launch "Dorwell", the mattresses and pillows brand designed with the prestigious Gestoso Dr, member of the EEDE (Spanish School of the back). We show you the brand identity created for the Codecol group for these new products. The identity that this project required was design a brand capable of showing the qualities of the product and at the same time defining its values.

3 Comments

j.o.y's picture
237 pencils
Idea
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Typography
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The backwards lettering and the L sticking out are bothersome to me. And one could question if they should read DORLLEW.

My opinion- this is not a good idea.

Shawali's picture
1270 pencils
Idea
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Typography
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Colors
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Seconded. I read "Doorwell" because it's the title of this post. Trying to be disruptive is great, but not at the expense of proper legibility and memorability.

Unfortunately this logo has neither of those two. It's globally very bland. The fonts are basic and boring as hell. The whole logo has absolutely no character whatsoever.

shanuea's picture
158 pencils

...develop a brand "capable of showing the qualities of the products and at the same time defining it's values"

Is there any reason why the letters are backwards?

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