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EdgarSacadura design

Brief from client 

This logo is for a independent worker, that want to be recognized by a symbol more than by is name. The symbol needs to be very easy to recognize, remember and need to include is phylosophy: 1 C / 1 K that means "one customer at a time for one thousand happy" the symbol has a mix of straight with round because his personality is flexible and friendly but very professional.

P.S. My English is not perfect, so it is possible that the text contains errors or is not accurate

As a graphic designer, paper is the main support of my work, the symbol was based on a folding paper and a pantone guide. The 1k form simbolize a personal and professional goal.

3 Comments

mahayni's picture
195 pencils
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It looks nice and clean. I did not really understand the 1K, I would not realise it without reading the brief.

darkreixor's picture
76 pencils
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yeah i don't really get the 1K either, until i read the description.
Overall I don't dislike it, but i do not like the colors.

jon_askill's picture
49 pencils
Typography
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It's an interesting symbol. I like it 'almost' as much as the original symbol, but feel that the problem lies with the 1k message thing in both designs. If you are happy with that message, then I'd go with the original design and it's job done, but if it were me, I'd come up with an alternative idea for the symbol. The '1 thousand etc etc' is a strapline/sub-text and not something to symbolize graphically... in my opinion...

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