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Edmonton Oilers.

image_in_me | Fri, 07/28/2017 - 18:35

Brief from client 

Edmonton Oilers alternate logo concept.

12 Comments

j.o.y's picture
238 pencils
j.o.y | Fri, 07/28/2017 - 22:55
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Look brother- you ain't foolin' nobody! These logos would NEVER pass for sports logos- spend even 12 seconds doing some research and you will see why! You can't just stare at letters until you find 2 or 3 that fit together AND THEN assign a made up name or company to them!!! That's. Not. How. This. Works.
Blog, hypothetical, or otherwise!

Sadly, for this one if you had made up that it was for an energy, hydro-electric, or water related company- you might have gotten some majorly positive feedback. Because, aside from the details you miss like refining the curves, and keeping the stroke weight of the "e" uniform, this could be a cool logo mark.

But not for a sports team! And I'm pretty sure that has been mentioned several times already.

ErinsSonicYouth's picture
80 pencils
ErinsSonicYouth | Sun, 07/30/2017 - 23:00

I really thought that this was for an energy company.

I'm sorry, but trying to make sports logos monograms is never going to happen. There is a way to streamline sports logos without completely stripping their entire brand recognition.

image_in_me's picture
4 pencils
image_in_me | Mon, 07/31/2017 - 03:05

Thank you all for your feedbacks! I will take everything into consideration , as that is the way to learn and get better. However, there are sport teams that do have monograms as their logos : " Yankees ", " Giants ", " 49 niners " , " Canadiens ", " Dodgers " , " Rockies " - just to name a few...

ErinsSonicYouth's picture
80 pencils
ErinsSonicYouth | Mon, 07/31/2017 - 15:55

The Giants logo isn't a monogram. They have a wordmark, not a monogram.

image_in_me's picture
4 pencils
image_in_me | Mon, 07/31/2017 - 16:07

I was referring to San Francisco Giants.

image_in_me's picture
4 pencils
image_in_me | Mon, 07/31/2017 - 16:19

" NY " in a blue circle below is what NY Giants are using on their helmets.

ErinsSonicYouth's picture
80 pencils
ErinsSonicYouth | Mon, 07/31/2017 - 16:45

They also use a wordmark though.

All of which is incredibly stylized and ingrained in their branding.

What you're doing is completely stripping ingrained branding from these teams, and giving them very generic monograms.

ErinsSonicYouth's picture
80 pencils
ErinsSonicYouth | Mon, 07/31/2017 - 16:46

They also use an actual baseball logo.

ErinsSonicYouth's picture
80 pencils
ErinsSonicYouth | Mon, 07/31/2017 - 15:57

The yankees also uses this logo, constantly. The monogram version only exists because of a marketing campaign with Tiffany and Co. after the death of a fallen officer.

ErinsSonicYouth's picture
80 pencils
ErinsSonicYouth | Mon, 07/31/2017 - 15:59

Dodgers also has a hand done word mark.

Baseball teams tend to be more simplistic, but still use very custom word marks.

ErinsSonicYouth's picture
80 pencils
ErinsSonicYouth | Mon, 07/31/2017 - 16:02

As far as the Rockies go,

This monogram is simply terrible and uninspired.

image_in_me's picture
4 pencils
image_in_me | Mon, 07/31/2017 - 16:22

There is a team like San Diego, Minnesota, NY Mets - are all gone with monograms. Plus a large number of famous soccer teams worldwide that using monograms since day one.

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