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Elle Rodrigues

Brief from client 

Logo for my firm promotional gifts company.

Elle represent the letters that are my first name - edson, my wife - luciano; with my second child - lucas: and my first child - edson. How created after, the born arthur (the third son), put the crown centralized (king arthur).

The intention is to create an idea of ​​freedom, with the letters "e's" flip, like wings. Imagination loose.

The letters "ls" is, if in reference to close "down to earth", organization, discipline. So basically wanted to say: "liberate your imagination, but keep feet on the ground" ... I think that's it.

4 Comments

botw's picture
222 pencils
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I think the symbol made from the letters is nice, but a bit boxy. Doesn't feel light and imaginative. Perhaps add some curves for the LL part too. The typography below is too bold and too close. Give it some space. I would also add some lighter colors, black is a bit too serious.

ellerodrigues's picture

Agradeço a atenção e as dicas. Fiz alguma alterações e apreciarei suas considerações.

superlogolover's picture
2 pencils
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I agree. It looks old. Doesn't tell me freedom.

hof's picture
2 pencils
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the logo does not translate the nice story behind it. it looks to formal, unbalanced and has kerning issues. the crown is a bit out of place considering the strength of the other elements.

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