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Brief from client 

Ok, so this is a unique client. This company is being renamed and rebranded from SED (Scientific Environmental Design) to EnergyFlo.

This company has patented technology for HVAC and other home efficiency technologies to reduce your utility cost by 50%, increase the quality of the air in your home, and reduce to nearly eliminating the possibility of mold building up in your home.

So we just started the rebranding process, and in their old logo they had this atom, that everyone kinda wants to hang onto. a bit.

I came up with a minimalist concept that mixed together a shape of air flow going through a turbine, and the atom that the client liked. I have two different versions.

I'm not sold on the colors yet, so those will most likely change.


ErinsSonicYouth's picture
79 pencils

Version 2

ErinsSonicYouth's picture
79 pencils

New color palette

j.o.y's picture
237 pencils

I have to say I like these colors much better- except the atom, where the colors touch. This may be just me though.
Do like the font. And I like the movement- but wondering if all of those lines are needed? Maybe you could eliminate the two above "FLO" just for simplicity sake.

VossBoss's picture
2 pencils

I like these colors better as well. I'm curious what the logo would look like if the atom was smaller and white within the yellow circle.

VossBoss's picture
2 pencils


ErinsSonicYouth's picture
79 pencils

I think this was the tweak I was looking for.

VossBoss's picture
2 pencils


Version history

  • Version 1

    • I No votes yet.
    • S No votes yet.
    • T No votes yet.
    • C No votes yet.
  • Version 2

    • I 100%
    • S 100%
    • T 100%
    • C 100%