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Everyman Activewear

Brief from client 

N/A

7 Comments

JNF Design's picture
35 pencils
Symbol
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Typography
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Is it a deer? What does that have to do with sports, unless you mean hunting for sport? Personally I would not wear clothing with this logo on it. I think it is clean, professional, and well designed, but boring and specific, maybe to an audience that likes deer.

If you are dead set on the symbol, maybe experiment with some variation. The chevron is a very overused shape in logos and this is essentially a chevron and parts of a chevron stacked. Maybe add some more organic lines?

ErinsSonicYouth's picture
77 pencils

I don't like throwing judgment on clothing logos without seeing the clothing line that the logo supports.

lululemon sounds like such a stupid name for active wear, yet it is one of the top grossing activewear companies in the world.

I have to agree with JNF: It looks like a deer. I thought this was just rustic man's clothing line. So it would help if we saw some clothing design examples.

Personally: I hate activewear that has the branding all over it. I love the quality of Victoria Pink, yet the word "PINK" is plastered all over it. It drives me nuts.

j.o.y's picture
237 pencils

Ugh- PINK! Totally agree. It's like Tommy Hilfiger in 1994! lol Logo would make up the entire shirt!

ALIASII's picture
5 pencils
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This is actually a really awesome idea. using the cube face shape as a base for the antlers looks amazing. However, this logo needs a lot of work to really shine.

I don't know if you have a client or are making the logo for your own clothing brand. But I would buy the logo/concept as-is from you and make it into a project.

If not, I would advise on adding more detail to make it clearer that it's a deer. Switch to strokes instead of solid slabs; add shoulders, ears, ridge lines for the snout/eyes, ect. The two blocks is way too simplistic.

Shawali's picture
1281 pencils
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I, for one, really dig this logo.

The symbol needs a little bit more attention but it's looking pretty good so far. I would remove the 2 top antlers and have an even space between the face and the snout. But other than that, I think this art direction really cool. I get the ideas of quality, force and protection that fit the client's business pretty well.

Keep it up!

cooperads's picture
160 pencils

I agree with Shawali. I think the antlers are a bit over done. I like the simplicity of this, but it would be interesting to see a bit of chiseled definition to this. It may not need it, but it might be an enlightening next step.

j.o.y's picture
237 pencils

I happen to really like this too! I agree that top level of antlers could come off. But I can see this as an embroidered or printed symbol on clothing!

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