FH Productions - Together we can.
fleurhars | Tue, 09/18/2018 - 18:04
Brief from client
Make a logo for your brand - assignment from school.
First of all I am going to introduce myself: My name is Fleur, I am 18 years old, I study media and I have a great passion for film.
For school I had to make a logo that is characteristic of my core values and archetypes of my company. The archetype that suits my company best is "hero" with a bit of "fun". This means that the company stands for goal orientation, ambitions, energy and a strong urge to win.
With this archetype, the color orange fits especially well. the color orange stands for strength, energy, pleasure, sportsmanship, willpower and warmth. That is why I have added the color orange to my logo.
Be free to give tips and tops!
Yours sincerely,
Fleur Harshagen
1 Comments
Hi Fleur!
This isn't really working, unfortunately.
I only read "production". FH, which should the most important part of your logo is totally lost of the far end side of the word mark. Basically, "production" should be the subtext, but it's overpowering everything else.
Also, why so many play symbols? It just complicates things more than they already are.
That being said, the main font is really so is that black and ocre combination.
Not a fan on the font you've used for the subext "together we can". Not a fan of that claim itself, by the way. Sounds generic and serves no real purpose in the context of that logo. A good rule of thumb: the claim of a company shouldn't be an integral part of the logo. It's ok to have an iteration of your logo with one in case it's needed in a certain context, but the basic version should not have it.