Fire construction safety logo redesign
kristin006 | Mon, 07/28/2014 - 12:37
Brief from client
create solid identity matching the industry of fire protection systems (passive fire safety solutions).
These are final versions I did after thorough brainstorming. I tried to imagine what would fit to this company. Amongs the main things the company deal with is making sure the building is passively protected against fire.There is certain temperature that the material needs to resist to. So, fire, concrete walls and protection are the main things I wanted to express.
Comments are welcome.
Thank you.
K.
19 Comments
The only thing is, the client´s old logo was all red. I tried to match the red with this version, but I prefer the grey/orange one while they have better contrast.
Let me know how the red one seems to you. Thank you.
Here are 4 final ones to be shown to client.
Thank you for comments.
Kristina
This version is the best so far. I think you finally nailed it.
You still need to tweak the kerning a bit more.
Good job.
Thank you Shawali!
I will correct the kerning.
There we go!
I also like version 4 in the grouping. :)
Waffles, I owe you a big thank you! You were amazing! I would say you are in for a treat, but you prob live very far away.
All the best to you, you are such a nice person.
You did it! well done you've got some brilliant different ideas there! All the handwork payed off in the end :)
Thank you Zander :)
I think 3rd is too common, I can see you are trying to put off fire in 2nd but it doesn't look nice, 1st option looks appealing to me but the fire seems *slightly* out of "control" (the letter A). :p
So 4th should be the best choice, as fire is within control yet looks very appealing. Make sure you do a quick google image search though. Good job and good luck!
Hi all, I wanted to thank you for your help! Here is a quick preview of how the van would look like. I also like the 4. version. The flame is in a frame, which shows safety, but the 1. was chosen. The client is a friend of mine, that saved me. He was patient. Anyway, he likes 1. the best and not even in grey but wanted it in red and is quite happy with it.
I just read ceepie´s comment about the -out of control- thing... I will try to play with it to keep it -under the roof a bit more- but if it doesn´t look good, i will keep it as it is.
I did the search of competition and flame images and no one has these. Thank you all again :)
I also corrected the kerning.
In red
Flame in frame :)
I find the dark grey word mark + the red flame works better, as the contrast between the two is more evident.
I like how we sometimes get to follow the process of one's logo, as the poster keeps us updated from inception to delivery. Thanks Kristin006 for that. Too much people just post their stuff, with no or very few details about it, don't bother answering to comments and never comment on other people's work.
I like the idea of the people hanging out here forming a kind of community. It'd be cool if it could go even beyond just commenting and giving feedback. I'm thinking workshops, hang outs, collaborative works, this kind of stuff.
Anyway, Kristin006, you have been a really nice poster (just be careful not to post to many version of the same logo at once =), as well as a very potent graphic designer. I hope to see more of your work.
If I'm ever in France I'll hit you up for a beer... though I can't speculate as to when I'll be free for international travel. lol
Same for me if I hit Florida. I may travel to the East Coast in a not so distant future, but mainly New England and NYC =)
Shawali, thanks for such a nice comment :)
I din t expect this to get so much attention. I am honestly surprised ( in a good way) by the helpful comments and support. I really like the feel of personality
From the comments. The community and workshops are nice ideas :)
And thank you for your kind words. Sometimes I wonder if other graphic designers struggle or are stuck sometimes. You know what I mean... If its inspiration from the universe or just plain strategy, planning and years of experience. I love what I do and think I am have some feel for it but I feel it should be more straightforward. I have no other graphic guys around me so I am grateful for this page and opportunity to meet some.
All the best, Kristina
I knew you'd get there if you didn't give up! Congrats! This has really come together. And, definitely the gray/red scheme. It makes the red pop. Red/orange just doesn't let the accent color shine.
That s v nice of you, Thanks for support and your opinions.