FVD is a graphic design agency that focuses on designing corporate marketing collateral.
Unfortunately, nor this new version or the previsous one work.
This has been made directly on the computer, without any research, inspiration or sketching. It really shows.
It looks rushed and dated. An eye to symbolize "visual"? Please... Logos, especially for a design firm, take a lot more work than that.
Check out my comment on this previous post where I give a few pointers concerning the minimal creative process anyone should follow when creating a logo: http://www.brandsoftheworld.com/critique/bricolage-2
Thank you for your input. Much appreciated. i only find one comment that is unusual. What is wrong with an eye symbolizing visual? I really don't understand why that would be a problem
Because, it's way too obvious. That's the very first thing anyone will associate with the term "visual". In one word, it's too easy.
Here are a few other symbols you want to avoid: light bulbs, pens/pencils/etc, CMYK color schemes, Bezier lines.
Ok. I see what you are saying. Thanks a lot.