getoffline.org
Brief from client
#1 - Stop wasting your time online = getOFFline
#2 - Technology is good, but excessive use of it is damaging
#3 - There are tons of more worthwhile real life activities than wasting time in front of the computer / game console / smartphone
Target audience - two major groups:
1) People who suffer from various forms of online and gadget addiction (social networking, gaming, compulsive web browsing, apps, etc.), leading them to depression, damaged relationships, personality disorders and all sorts of other psycho and physical harm, but who start to realize how damaging it is and search for a way out.
2) People who notice the above mentioned symptoms among their close relatives (partners, children) and friends and search for answers on how they can help or may just accidentally stumble upon our resource and share the advice with the person they feel may need it.
Naturally, it is a very wide target audience in terms of demographics and psychographics, as this problem affects people of all walks of life.
I also made one with the type all aligned with the mark.
4 Comments
Get off! Huh-huh!
Execution is professional, typography is very good, colors work for me, I only have mixed feelings about this ball & chain.
It is subject to dual interpretation:
1. getting offline will shake off your ball & chain (online addiction)
2. getting offline will chain you (you will lose your online freedom)
Not sure how to resolve this. Will give it some more thought.
I like the idea, but the illustration needs more work. Colors are terrible in my view. Use green to suggest the world out there.
Not sure if you got this, but the "ball" part is also a Power Off button- So that is why it might not look exactly like a ball and chain. : )