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Graphite - grafica e comunicazione
alle | Thu, 07/17/2014 - 09:06
Brief from client
Brand created by a graphics and communications agency in Italy, simplicity and clarity. Element visible are the tips of pencils, with corporate colors, blue and blue.
You would think that an professional agency would do a better job than this.
The kerning is pretty infuriating. The strokes with different weights make me reconsider the purpose of life. The general idea is really blend. If only it had something to do with mountains...
Another case of simplistic being mistaken for simplicity.
1 Comments
You would think that an professional agency would do a better job than this.
The kerning is pretty infuriating. The strokes with different weights make me reconsider the purpose of life. The general idea is really blend. If only it had something to do with mountains...
Another case of simplistic being mistaken for simplicity.