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Handy Hoist Hire

Brief from client 

A logo for a hoist hire company. They offer a cherry picker service/hoist hire.

12 Comments

Shawali's picture
1375 pencils

What does a hoist hire company do?

Franklin Design's picture
7 pencils

They offer cherry picker hire for people to reach high places :).

cmag77's picture
7 pencils
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good job!

Shar Dama Ka's picture
19 pencils
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I dig the symbol and the fact that it can be one color, but I think the fonts are to close the the edge of the shapes; even including the HOIST.
I also think you could find a better font.
You have something here just based of how clean it looks, although I have no clue what a Hoist hire company does or even what the symbol is, it looks to be industrial enough to fit the criteria.
Keep it up, and post the next version.

Shar Dama Ka's picture
19 pencils
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If you invited a designer, you can show appreciation by marking my critique as helpful.

Shar Dama Ka's picture
19 pencils
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If you invited a designer, you can show appreciation by marking my critique as helpful.

xKillswitch's picture
424 pencils

I like it, but like Shawali I was confused as to what exactly the target market is. I would never have gotten cherrypicking services from this logo. It holds together well (save for perhaps some breathing room), but I'm wondering if there's a better way to convey the correct message here.

It might be worth investigating further.

Franklin Design's picture
7 pencils

Its the top view of the platform of a cherry picker, I thought that was quite clear >.< but maybe just me..

Shawali's picture
1375 pencils

I'm afraid it's you =) The cherry picking thing is just too specific. And generally, I don't get from this logo the idea of a elevating machine. It looks neat though.

ricardozea's picture
22 pencils
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Honestly, I have no idea about such industry, nor have I ever seen the machine you mention, but maybe those that are in such business may very well identify the figure in the design. That's why I didn't down vote the Idea or Symbol.

At first I thought it was a hardware store or a auto parts store.

I think the execution of the logo is great: the font, the balance, how legible it is and the scalability of it since it can be so easily used anywhere.

Maybe consider giving the text a bit more breathing room.

I'm interested to see the color version. Voting on Color N/A at this moment.

Good job man.

Snickers91's picture
3 pencils
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As you see in the comments the logo isn't clear. Maybe it's clear enough for your work-sector but if I was you I would use a symbol that is easier to recognize.
Because you are taking a risk now.. There is always an solution!

M@'s picture
345 pencils
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although its quite hard to tell its a birds eye view of a cherry picker box, i really like it! it looks really neat and industrial.. good job!

Version history