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House of jennifer

Brief from client 

We are a luxury fashion house interested in providing comfort and satisfaction for fashion exposed ladies who are looking for a value for their money when it comes to what they wear and how they look.

We preach elegance and we create an image that provides a lady the confidence to dine with the upper class

My solution was to provide an image with a classy, elegant look and yet natural

12 Comments

godoval's picture
76 pencils
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Good job. But I think that the symbol should be smaller relative to the wordmark

siglata's picture
12 pencils
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94/5000
Nice, but I recommend more distinctiveness. Symbols that are relatively common.

tazmanian_devil's picture
10 pencils
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I'm going to try to be as tactful as I can without sounding harsh. Nothing in you opening statement or your solution makes much sense at all, I'm afraid. Why does the letter "J" portray an elegant posture? What exactly is the definition of elegant posture? Why couldn't a T, M, I, A or Q portray this kind of posture? I'm just not sure how you can say that these colours describe female luxury.... what exactly is female luxury? I would think gemstones come close to that, no? Are these the colours of gemstones? Why browns? And to top it off.... why does this design create a lot of exposure (what does this mean???) compared to every other design known to man? Forget about your logo, I'm having so much trouble comprehending your statements, that I feel the need to critique that and only that! Sorry, my tact is horrible, I couldn't keep it in check. Too many things bother me with your design. My number one concern is your outline letter J. Why choose to outline it? It doesn't go with the rest of the design. It doesn't need to be outlined and it certainly doesn't give any MORE female elegance or any type of exposure to the fashion world.

Nire's picture

Well if am to take your comment as offensive, then shudnt be here at all
Now that you have said your mind, the best you could at least do is suggest how to make my design better. That way I can be better
You don't just leave me with what I have done wrong.

cooperads's picture
139 pencils
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I think the balance is a bit off. If you are going to have the symbol to the left, then it needs to be smaller. I can see this working better with the name under the symbol. I understand why there is a J there...from Jennifer. I am not overly fond of the typestyle you used for the J. For upper end elegance, it seems a bit too informal. As for the laurel leaves, or whatever they are, I think they are not necessary. If you find an amazing J, you can use just that. I don't mind the circle of leaves, but I don't think anything there suggests classy. This is one of those times when I think less will be far greater than more.

mahayni's picture
194 pencils
Typography
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I like your choice of font and I like the color.
I think the leaves are more of a Spa than fashion also they are so commonly used in general.
If you decided to go with the leaves, do you agree that the size of the J inside the leaves is too big? it can be smaller. Also Why did you choose a very different font for that J ?
Personally, I think the typeset used on it's on will look more luxurious that it with the leaves.

creatomdesign's picture
11 pencils
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The symbol and the idea are not working!

ricardozea's picture
22 pencils
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There should be a way to vote midway with a yellow instead of an absolute Yes/No with green and red.

Anyhow, I do like the idea in general.

Although the symbol needs work, I think it's certainly in the right direction. I like the idea of making a somewhat ornament dense graphic. The problem here is that when the logo is too small the smaller petals are lost. I like the circle approach.

The J inside the petal crown is not the same J used in the logotype, so there's a disconnection there.

With that being said, the typography needs work. I like the idea of using a serifed font but this typeface feels dull. The mark has a lot of work but the typeface just doesn't match the mark.

Colors are good, the purple certainly taps into the "royalty" concept. The 'tan', I would make it a bit lighter. Have you thought of using a lighter shade of the purple as well?

This is certainly in the right direction, a little more exploration will push this design to the right spot.

Good job.

tamersamir's picture
12 pencils
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the job needs a fresh start

eyayo's picture
5 pencils
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Mi opinión personal.
Creo que haría predominar la tipografía.
El símbolo con la J es muy complejo. Muchos elementos.
las reducciones crearán problemas.
La elegancia es simple y minimalista iría por ese camino... pero... si acaso se desea mucho detalle tocarlo en extremo.

Considero que una buena referencia de estilo y objetivos de mercado son Johnny walker, Ermenegildo Zegna, Salvatore Ferragamo
urgar un poco sus aplicaciones.

Shawali's picture
1198 pencils
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English please.

Shawali's picture
1198 pencils
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I for one really like this logo.

It is very neat and elegant and I totally get the luxury feel.

To be honest, I don't understand all the negative comments.

The only thing I'd fine tune is the size of the J in the symbol. Right now, the close proximity with the leaves above and below is a bit distracting and irritating to the eye. Give that J a little more wiggle room and you'll be all set.

Anyhow, this is a job really well done! Congrats!

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