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I & O Inversiones y Operaciones S.A.S.

Brief from client 

Logo for a company called I & O Investments and Operations.

Ok my colleagues, here's a new version.

7 Comments

xKillswitch's picture
424 pencils
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Your typography isn't bad, but I'm not quite feeling the symbol. The curved lowecase I might be justified if it was being modeled to resemble something, but here it doesn't really make sense to do so, since quite honestly I don't know if there's any intentional double-imagery going on. But I'll say it's a huge improvement from your original idea.

Maybe try exploring options with the negative space in the "O?" Just some fuel to add to the creative tank :)

Cesardesign18's picture
58 pencils

Here some demos.

CAMOBAP's picture
47 pencils
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Okay, Cesar, you have created two different versions on a symbol with a turquoise background... I lean to a second one for sure, as it has more dynamics and vibes to it. All you need to do is polish some things on a symbol. Shoot me your email and I'll send you my ideas, as some here whine about the fact when I'm visually explaining my point of view.

Shawali's picture
1375 pencils
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Wow, that's one major improvement since version 1! Good job you did there.

I'd like to see how it behaves on a white background, though. Given that's your logo would be mostly printed on white paper. I'll give you a more in depth feedback when I see it.

But this look like a job being well done.

Cesardesign18's picture
58 pencils

Thanks Charlie, on white background as you asked.

Waffles's picture
233 pencils
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What a difference between this and version 1. I didn't even consider that they could be the same thing.

Nice job.

Kayla Roxanne's picture
37 pencils
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Overall its good, however the symbol reminds me of the handicapped sign. I think its a little odd the way the "i" and the "o" are placed. I would def start from scratch on the symbol. The text is okay but the fonts a little to unprofessional for such a serious company. Also the tracking is way too tight. However I do like the colors! Keep working with this idea and I am sure you will have something great in no time.

Version history