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iGFX Logo

Brief from client 

we narrowed it down to these 5 options, I greatly appreciate your feedback to pick the best sketch to improve on

we narrowed it down to these 5 options, I greatly appreciate your feedback to pick the best sketch to improve on, thank you

11 Comments

Shawali's picture
1207 pencils

You are allowed only one logo per post. You can post alternative versions in te comment section.

RobHanly's picture
5 pencils
Idea
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Symbol
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Typography
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Colors
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Too much going on. You have the scattered lines on the dot on the 'i'. You have the stroke on the G, the sharp extended 'X', as well as the diamonds on the right which are not aligned well. There is different spacing between each one.

The overall look and feel of this logo is actually not bad. I like the colors and contrast, but you need to hone in on one idea and not overdo it with lots of gimmicks.

iGFX.Inc's picture

Possibly, its just a sketch to represent the idea, when its complete it will be certainly aligned

iGFX.Inc's picture

Here is option 2

iGFX.Inc's picture

option 3

iGFX.Inc's picture

option 4

iGFX.Inc's picture

Option 5

iGFX.Inc's picture

Client is liking 5 the most but I'm not

RobHanly's picture
5 pencils
Idea
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Symbol
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Typography
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Colors
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Option 2 is absolutely beautiful and the clear winner.

Option 5 is interesting, but I dislike the 3D treatment. If the shapes were flat colors like option 2 I think it has potential to be very strong. I would consider altering or tilting the illustration slightly so the eye doesn't look so angry.

I'm not crazy about option 3 or 4. The playfulness of the letters is fun but the legibility suffers more, making them less clever. Option 5 is super abstract so the legibility isn't important. It just looks cool. Option 2 is the perfect balance in my opinion, and the one I would be pushing.

One last thought I have is that the word 'agency' is redundant and could be done away with to make the logos more sophisticated.

j.o.y's picture
206 pencils

I tend to disagree with Rob- I think option 1 has the most potential- he's right about alignment tho. Several things would need attention- the dot over the I is not aligned and I would ditch the lines in it. You could make it solid, and make the boxes to the right the same size for unity sake. Then align those correctly.
I would also thicken the stroke where G overlaps- it could even match the width between the boxes and letters- again, unity sake.
I think the quote "less is more" applies to #5. The design has so many highlights and gradients and colors and sparkles and, and, and. Does #5 work as well without all that? Have you tried it in flat color? Some applications of this logo down the road may require it- such as shirt printing or embroidery or signs.However, it is a really interesting shape. Hopefully no one else see's it as kind of an angry piranha! lol But again- the text needs some refining on that one.
All in all- you are making progress! =)

ALIASII's picture
4 pencils
Idea
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Colors
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Hello! This is my first time posting a critique, so I hope I do this correctly.

First of all, I really like the color choice of the cyan/white on a dark background, especially for a software based logo.

Options 1 and 2 are my favorites and seem to have the post potential for a sleek logo. For option 1 I would suggest having the dot on the "i" as a solid block. You might also want to change the squares to just cyan (or drop them entirely to avoid cluttering).

Option 2 feels a bit squashed in on itself. To the point where it's difficult to tell what the lettering is. Perhaps space out you letters, and complete the wrap on the "G". You could also shorten the "i" for consistency.You're using bold typography, so don't be afraid of having you logo take up some space.

I like what you had going with the G in Option 1, and the break you had in Option 2. I hope this is ok. I've attached a couple sketches expanding on those. I have difficulty writing out what I'm envisioning, so I hope it helps make sense of my post lol. I found your ideas inspiring. Seems you're going for that sleek and slightly futuristic vibe, and I really like where you're taking it.

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