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ILLUSI

Brief from client 

Creative Advertising Agency

close !! Right ?

6 Comments

botw's picture
224 pencils
Idea
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Symbol
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Typography
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Colors
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It's very interesting but it's so hard to read.

2423media's picture
163 pencils
Idea
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Symbol
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Yes, hard to read. You might try sticking with either angles or curves, but not both. For example, the curve in the "U" would also make the "L's" and "S" shapes. Also allow relatively equal spacing for the letters we are supposed to see. For example the "USi" get no buffer between letters whereas the "iLL" do.

Has ali's picture

!!?

boyd669's picture
39 pencils
Idea
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Colors
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i live the idea and the color (font not background)...but after the I the words get lost until you reach the S....try the same idea but differently and see what happens

G13Design's picture
144 pencils
Idea
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I did something really quick- it is by no means where it would need to be for it to be successful- But I'm trying to show you what I am talking about... Using just shapes to create negative space that gives the illusion of text:

splashster's picture
124 pencils
Idea
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Symbol
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This is not going to work. It just looks too abstract and unreadable.
Try to find some good examples on how to intelligently use negative space online. I am sure there are some good examples on the internet.

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