I'MPOSSIBLE365

Brief from client 

We tried to fin a logo for a project where an athlete had to try to beat the World Record of Ironman, the strongest triathlon discipline. An Ironman means swim 3800 meters, ride a bike along 180 km and run 42 kilometers.

We created the sportive-humanitarian project for helping the persons who are living in the street in Majorca. There was two World Record to beat. Beat the number of consecutive Ironman, it was 15 until the date, and know José Manuel López and 7 athletes reach it. The other WR was doing so much Ironman as was possible. The WR was 53, now, José Manuel López, the athlet of I'MPOSSIBLE365 project has finished 79 and the project end on Septermber 7th 2014... he still counting.

In the triathlon world, Ironman is aliased also as IM. The project challenge was along 365 days... and it's same simply IMPOSSIBLE so that we played with those concepts.

We want to show with the project the goodness of doing sport, show anybody tha sport can get one better, fitter,... and more solidarity. This is the reason about the apostrophe, IMPOSSIBLE --> I'M POSSIBLE --> I'MPOSSIBLE365... This is how I wanted to show how one can show himself he is qualified to beat himself, to let downs show whether the limit is a little beyond one can think.

Lastly, the drop of the apostrophe would mean that your effort put oneself be overcome by showing what the difference between finding something impossible or demonstrate that is able to overcome.

IMPOSSIBLE365! :)