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International Church

Brief from client 

I'm still running through drafts of this logo.

The biggest critique I'm looking for is on the cross/ "I". Is it completely illegible, or do you guys think it works

New font, thinner lines, fixed "I"

10 Comments

Matt_B's picture
6 pencils
Idea
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I really like how this looks like stained glass. The type is nice, I don;t think it needs the underline or swash. For the symbol why not just turn it into a standard crucifix shape, maybe with a shortish crossbar so it looks a bit like an I.

ErinsSonicYouth's picture
45 pencils

Please read the other critiques and my comments.

We are avoiding anything that relates this directly to a very religious Christian church.

The client wants to avoid:

Crosses (I'm slightly breaking this rule for symbolisms sake)
Doves
Globes
Bibles

They are working to shed religious stigmas, and become a more modern "spiritual center" so more people will come through the doors.

Why would I make something so standard when their entire point is to revamp and remodel the entire center?

ErinsSonicYouth's picture
45 pencils

And sorry, I have to show this version as well.

fredrg's picture
79 pencils

Out of all of them, this horizontal one works the best. The new font fits well, neither love or hate the swash. What is your plan for putting this on a dark background, like on a window or over a photo?

ErinsSonicYouth's picture
45 pencils

I'm thinking just very clean outlines, like the attached.

During my initial meeting with the client, all he wanted was a white circle with an "i" in it, so I think he will be perfectly okay with just the outlines.

ErinsSonicYouth's picture
45 pencils

.

j.o.y's picture
205 pencils
Idea
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Ooooooh! Yes! Liking the tweaks you made and definitely much better on the font choices. I personally like the swash on the R and the bar (much more now that it is slimmed down).I think you could give a tiny bit more space between the bar and International- maybe top align it to the top point of the swash on R?? But this has developed into a pretty cool logo.
Don't know if I already mentioned- but really like this color scheme! You have a good eye for color! =)

ErinsSonicYouth's picture
45 pencils

I'm super happy with this logo. I never purchase fonts but this one was on sale, because I'm so super happy with it.

FleepFlorp's picture
1 pencil

Is the middle darkest circle not a perfect circle?

unterm rad's picture
88 pencils
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Oh yes, I think you've got it now. I especially like the horizontal version. That dipping R is a nice touch, it really adds distinction.

If I had any suggestions at all, I'd say that perhaps the font could have rounded corners, as the symbol does. I like the font a lot, I just think the lettering could tie together more strongly with the symbol, stylistically speaking.

Not really necessary, as I said this works as it is. But it may be something to consider.

Version history

  • Version 1

    • I 0%
    • S 0%
    • T No votes yet.
    • C No votes yet.
  • Version 2

    • I No votes yet.
    • S No votes yet.
    • T No votes yet.
    • C No votes yet.
  • Version 3

    • I 100%
    • S 100%
    • T No votes yet.
    • C No votes yet.
  • Version 4

    • I 100%
    • S 100%
    • T 50%
    • C 100%
  • Version 5

    • I 100%
    • S 100%
    • T 100%
    • C 100%

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