Brief from client
evolution of an old design
In Ipsofacto Creativo we are dedicated to meeting the needs of design and manufacture to the point of sale and exhibition of our clients, with a focus on continuous improvement and innovation, teamwork and commitment to achieve organizational objectives.
8 Comments
bien
It is very well executed.
The problem is for a logo to be successful it needs to work at small scale and in one color. This is more of an illustration (a good one), but is way too complicated to be a logo.
I find the "ipso facto" font to be hard to read.
The colors work for an illustration- but once again, as a logo it becomes too much.
There are a lot of good things about this. I like how the "I" in the symbol mirrors the "I" in the ipso text.
For a logo, I would remove the orange character, the flourishes of color and gradients and bring it down to the essentials. Just the "I" in the diamond shape with the text.
You can always use this where something this elaborate is appropriate.
Hope this helps-
-G:.
This is a nice complex illustration but not a logo. It doesn't work at all.
Typography looks pretty ugly, hard to read, and... spiced with gradients and textures it just fails to show any real creativity besides your mediocre photoshop effects skill.
I would suggest you consult some quality literature about graphics and logo design before you take another shot at this.
1. Kill-off the mechachicken.
2. Remove texture and gradients from the diamond and from the "i"
3. Then fix the ferrari-like "f"
4. I would change the height of "CREATIVO" to make it look more square, just like the way "ipsofacto" looks. I'm not sure, just try it.
I think it looks good, but the symbol itself is very confusing for me.
i like it but it might be a bit too much for a logo
Too confuse, it needs most work to be a brand.
Esta muy bien trabajado el diseño... muchos diseñadores tratan con desde el uso de texturas y degradados en un logo, porque al momento de reducirlo se pierden, pero son validos.La tipografia es atrevida y novedosa, igual si la consideras en un color plasta siento que luciria mejor. La plantita esta muy bien, me recuerda a las de SMB. Saludos!! :D