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Kustberg Entreprenad

Brief from client 

Client wanted a logo for his contracting company.

Client wished for a elephant to be present in the logo. The client liked the symbolism of the elephant and how the company would be associated with the words; strong, reliable, solid, trustworthy and so on. This logo should give you these feelings.

6 Comments

M@'s picture
345 pencils
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I like this one the best! It took me a long time to figure out the symbol was an elephant though but now that I can see its and Elephant I cant un-see it!

I think everything works well on this, just a bit unsure about the subtext being Left justified. I would try in centered and a bit small and further away from the main text.

Good job overall though

Jokkmokken's picture
9 pencils

Thanks for your input. Yeah, I can't really decide if the symbol is to vague or not. I've been seeing elephants everywhere for I while know... I feel like it has gone to the point where it's hard for me to do a good judgement I'm a afraid.

I'm also kind of like the version I have attached in this message because of the (not so obvious) K in the symbol. For me it's okey if the K isn't that obvious, I do like logos and symbols that can grow on you. Its also a bit more "movement" in that version. Perhaps merging this rounded version with the attached version could work?

About the subtext I get what your saying. The only concern I have aligning the text to the center is that I'm thinking the logo should work with the symbol to the left, on top and with no symbol at all. So it would be nice if the text stayed the same on all version. When the symbol is to the left of the text, and no symbol at all the subtext kind of works I think, or perhaps not?

Shawali's picture
1194 pencils
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Yes! This is by far the best version. Now we can clearly see the elephant while still feel the connection with the K.

I'm not sold on the font for the subtext, though. There's enough contrast with the main type. And it may also a bit too prominent.

But this is going to be a really cool logo! Good job!

Jokkmokken's picture
9 pencils

Shawali, are you referring to the newest uploaded version or the attached logo in the message (with the drawn out K in it). I don't want you offend you or anything but just to make things clear for me ;)...

Also I'm not sure I'm following you regarding the subtext. Do you think the main type is to prominent in relation to the subtext, if not could you please try to elaborate.

Cheers!

cooperads's picture
138 pencils
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I like this version the best as well. Don't put the K drawn in the elephant. You have a really cool elephant and that just takes away from it. Awesome job!!! What a nice evolution to watch!

ErinsSonicYouth's picture
45 pencils
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Oh look, its finally an elephant.

Most of the commenters already gave the same advice I would have given, so I stayed quiet on this one.

However on this version there are a few nicks and kinks to work out. Very fine tuning kind of things. Maybe it is just the screenshot you gave us, but the shape I've attached could be smoothed out a bit on the left side, just as an example.

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