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lettering Restaurent logo

Brief from client 

simple owesome for your eyes and view

5 Comments

ErinsSonicYouth's picture
63 pencils

....does your restaurant translate to "The tit to taste" .

Shawali's picture
1240 pencils
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"Goûter" in that sense means "snack" as is in the one you had when you were a kid around 4pm with PB&J ;)

ErinsSonicYouth's picture
63 pencils

Thank you, because the only translation I was finding was "to taste" or "taste". and "le tit" was just "the tit"

And i was like.....what do I do with this.

unterm rad's picture
89 pencils

That may be, but well... when you put that word right next to these graphics it does seem to suggest something

Shawali's picture
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Haha nice one Mike!

But it also shows the main problem of this logo.

Actually, the glass of wine is supposed to stand as the letter P to form the word "p'tit", which is a shortened, colloquial version of "petit" which means "little". But it's hard to make out that P and you guys not really seeing it is a proof that it doesn't really work.

So no, this logo is certainly not "owesome" (sic) nor simple. It's too complicated and I totally miss the bakery part in the symbol. It's at least not something I would associate with a glass of wine and a dome plate.

That being said, the general composition is good, as well as the choice of font and colors. Although a complimenting type would have been welcomed for the subtext and that ornament feels a bit too clip art-y.

I think this logo has potential but needs more work. The symbol needs to be rethunk as that glass would never be properly read as a P. Also, insist a bit more on the bakery part, or least simplify the whole thing. Right now it's a bit too crowded.

Also, it would be nice to give a translation to our non-french speaking colleagues. And also a bit more context and less showing off.

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